UX & Web Strategist
James built his first website in 1999 on GeoCities to promote himself as a DJ. In 2001 he was working in marketing and promotions at a nightclub, which is where he learnt his trade as a graphic designer. Designing flyers and posters before taking control of the company website and falling in love with the web and starting Impact Media is 2003.
James is passionate about making the web easy to use and creating better online 'frustration-free' experiences. He helps onboard new clients and shares his experience in ensuring websites we deliver are easy to use and conversion-friendly.
When not working, you're most likely to find him watching films or playing Dad with his 3 kidlets.
6 Ways to Improve Your E-commerce Website Conversion Rate
Even a small lift in your website's conversion rate can hugely impact your sales revenue. But it can be difficult to know where to begin.
How To Hold Effective User Interviews For Your Website Re...
Every website succeeds or fails based on its user experience. Learn about user interviews, which can provide insight into your audience's behaviours, pain points, and preferences to help you build a better website.
How Restaurants Can Capture More Data to Drive Growth
We share a few easy ways to increase your restaurant's data flow, without disturbing your hungry customers.
How to Hold Effective Stakeholder Interviews for a Succes...
Do you know how a new website would impact all levels of your organisation? Internal stakeholder interviews can provide vital insights to put your website project on the path of success from the start.
Creating a Good E-Commerce Delivery Experience
We talk a lot about the importance of UX for e-commerce websites, from forms, product pages and imagery, to the full checkout process journey.
Yoast: Social Page Sharing Done Right
Take control of your preview images when sharing your WordPress pages and posts on social media. A 4 minute video can teach you how to change the image within the Yoast SEO plugin for WordPress.
Workplace Culture & Employee Motivation For Remote W...
With many companies choosing post lockdown, to move to remote working either full time or partially, there has been a lot of talk about workplace culture and employee motivation.
11 Tips For Improving The UX Of Your Website Forms
For something so ubiquitous, it’s amazing how wrong websites still get forms, and the huge impact a poorly designed form can have on conversion rates.
Planting 500 Trees for Christmas
Impact Media planted 500 Trees in North America to thank our clients for supporting us in 2020.
Key People To Include When Redesigning Your Website
Redeveloping a company website is sometimes seen as solely the marketing team's role, with sign off from the powers above. However, the inclusion of all major departments can contribute towards a far more widely adopted and successful website.
The Beginner’s Guide to Creating Calls to Action Th...
They only take up a little bit of physical space, but call to action buttons take on outsized importance in your digital marketing and website efforts. Learn how you can optimise them to drive conversions and marketing success.
15 Key Google Analytics Metrics To Keep An Eye On
A handy guide on how and why you should add push notifications to your website.
7 Surprising Benefits Of Keeping Your Blog Up To Date
We list 7 great reasons to keep your company blog updated on a regular basis.
Pros & Cons Of Adding Live Chat To Your Website
There are upsides and downsides to live chat; not every business will be able to take advantage of every positive aspect, and not every business will be able to evade every negative one. However, with proper preparation and knowledge on your side, you’ll be well-poised to make informed decisions about how to leverage the technology to your benefit.
How Integrating Reviews into Your Website can Boost Your ...
Reviews and testimonials now play a major role in how people across industries make buying decisions. Hearing from peers about the value (or lack thereof) of a product or service lends credibility to the messaging.
Play Impact Media’s Connect 4 Game
We hope you enjoy our festive game and we’d love to see or hear your highest scores – please include the hashtag or mention us in your social posts. #ImpactConnect4.
8 Reasons Your Website Would Get Hacked
Hackers understand security and if your site is unprotected, they will see this as an opportunity, the same way a thief will open your car door, if it’s left unlocked.
5 Ways to Increase Conversions on Your Contact Page by Im...
Conversion optimisation can be as simple as improving your UX. These 5 tips improve experiences while building a better funnel.
WordPress 5.0 Is Here. Tell Me More
Like Impact, 2018 means that WordPress is celebrating its 15th birthday and on this special anniversary it has introduced an exciting new block based content editing experience.
Hide Your Coupon Code Fields To Reduce Abandoned Carts
So you’ve spent time researching the product you are about to buy, read reviews and done your due diligence on ...
Google Are Now Charging For Using Google Maps. Will Your ...
After launching their new Google Maps Platform recently they’re changing the way they charge companies using their Google Maps API. Here’s an overview of what has changed, what charges are coming into place and who is likely to be most affected.
Add Popups to Your Website With Popup Builder
Love it or hate them, website popups can be highly effective at capturing email addresses and signups. In the wake of GDPR, we provide a review on a plugin that can help marketers rebuild their email lists. Introducing Popup Builder.
Infographic: Save 5 Hours Per Week On WordPress Maintenance
Our WordPress support and maintenance saves our clients a considerable amount of time each month. With testing, updates and being on call if the worst should happen, we decided to create an infographic to showcase some of the time savings.
Organise Your WordPress Media Library With WP Media Folder
We love WordPress (obviously) but the media library does frustrate us with its lack of organisation. Well if it frustrates you to, then you’ll love WP Media Folder.
Template vs Custom – Why WordPress Themes Will Only...
Whether down to price or time, WordPress templates flood the market. But not all are fit for purpose. Here are our thoughts on the pros and cons of the template/theme approach, vs the custom WordPress approach.
Google’s Mobile-First Index is Coming. Is Your WordPress ...
This has been a long time coming, and since mobile devices now equate to 52.8% of all web traffic compared to 43.26% Desktop traffic; it’s now time your website started thinking mobile first. If it doesn’t, Google will be soon dropping your website from their search results.
15 Years and 8,000 Successful Projects, and Counting
2018 is Impact Media’s 15th year in business and this week we’ve also scheduled in our 8000th project. But much has changed in 15 years.
Websites Using ReCAPTCHA V1 Need To Upgrade Before March ...
If your website uses ReCaptcha V1 you’ll need to upgrade it before March 31st 2018 to ensure your contact forms continue to function correctly.
What Is An SSL Certificate & Why Does Your WordPress...
Google will be soon punishing website owners without SSL certificates or a HTTPS connection; here’s what you need to know to avoid having your website publicly shamed.
Would a Traffic Spike Put Your Website on The Ropes
Whether you’ve personally experienced your website going down or been witness to a website falling over due to high demand, fact is; it does happen and more than you might think.
Are Poor Experiences Damaging Your Reputation?
Whether you are pushing out Groupon deals or introducing new products and services to capture new business; are the experiences consistent with your customer’s brand expectations?
16 Products You’ll Actually Know by Their Brand Names
If your company could be known for a single thing, what would it be? These 15 brands seemed to have nailed it…
The World’s Gone Pokemon Crazy – Pokemon Go. What B...
You woke up and suddenly everyone is walking around bumping into each other. There are videos of crowds of people ...
Craft New USP’s Out of The Smallest of Changes
Small changes can make a huge difference and sometimes be used as a vital selling point or competitive advantage.
LLG Law Website Gets a Makeover
In 2013 we built a new WordPress website for LLG Law. Find out about our process.
Impact Scoop 4 IMA Best in Class Awards!
We're proud to have scooped 4 Interactive Media Awards Best in Class wins!
2013 – Welcome to the Future
The way we shop and digest data has changed in a huge way, that even film producers probably couldn’t have predicted. 2013 has brought businesses many fresh challenges to tackle with how they communicate with their customers.
Building a Referrals Strategy for Quality Lead Generation
No matter how much you spend on advertising, no adverts is as effective as a referral. A person telling a friend, colleague, client or family member, that they should choose your business will make it so much easier for you to convert that lead.