James Coates
UX & Web Strategist

A look at structuring product information for manufacturing industry websites that don't sell directly online.

Think your business's WordPress website doesn't need maintenance? Think again.

Explaining browser caching, and how you can clear it quickly to see your website updates.

Every festive season, we pause website updates to keep your site stable during peak trading. Find out what a code freeze means for your business and when deployments resume.

Could adding verification by industry experts help build trust with your users, in a world where so much content is AI slop?

A recent addition to the Oh Polly website went viral, and prompted this week's Swipe & Deploy. Could your brand take inspiration from Oh Polly for your own website?

A look at how adding functionality for users to save their basket can remove friction and improve your chances of a sale.

Tips on how product imagery can influence and improve the online shopping experience and customer perception.

Give customers the chance to 'haggle', by allowing them to remove products, features or services from their order.

Why designing mobile first, ensures that all of your users see the information they need, and have an equal browsing experience.

Create opportunities from common site searches for products you don't sell, by providing alternatives and complimentary products.

Discover the importance of using alternative product names that your customers are familiar with. Make it easier for them to find what they need on your website.

Enhance your lead generation and reduce the likelihood of price undercutting, with the strategic use of conditional logic in forms to create useful functionality.

Discover why success pages are essential for website usability. Learn how they can prevent frustration and improve user experience.

Learn how an online retailer uses a resale value calculator that determines the second hand value of products to attract buyers in a saturated market.

Discover missed sales opportunities using chat transcripts and form submissions. Learn from this real-life case study.

This article will deliver a crash course in WordPress plugins and fill in the knowledge gaps for marketers. We hope to help you make confident decisions in saying yes or no to your developer or agency when discussing plugins.

A look at why WordPress Multisite is ideally suited to property development companies, that are managing multiple websites for their housing developments.

This weekend I danced in front of a panel of judges and a huge audience, to raise money for St. Luke's Hospice. See how I got on.

Explore web font licenses and understand why they are crucial for web designers, developers, and website owners. Learn how to use licensed fonts correctly on your website to avoid legal issues and create visually stunning designs.

Whether you are visiting a theme park, zoo or any other type of visitor attraction, there's usually some form of map that customers can download from the attraction's website, that details how they can get around on the day.

Whether you're in the 'it's ok to put up your decorations in November' camp or strongly feel that 'December is the date for Christmas decorations', your website is another place that can be decorated with festive touches. If you want to start in November, we won't judge!

For publishers and websites that rely on advertisement money to support their commercial income, browser AdBlockers, privacy specialist browsers and rejecting Cookie Consent issues can cause an absolute nightmare.

So we've all been there. You're in the car driving somewhere, whether it's somewhere local to collect something from Facebook Marketplace (me all the time) or a journey 100 miles away. The sat nav in the car never cuts it quite like the Waze app.

With so much talk about AI, articles around the subject have simply become noise, but a piece of AI that most marketers will no doubt already have their hands on is actually built into the latest version of Adobe Photoshop.

Can you dance? I certainly cannot! Well, standing in a crowd listening to house music with my disco arm going ...

A look at internet Easter Eggs, and how you could incorporate a fun Easter Egg on your website.

Data data data, we cannot get enough of collecting data. But now we have so much of it, what do we do with it?! How can it be presented to the world to see?

Could adding short autoplaying videos to your product and service pages help capture user attention and boost conversions?

A look at why a 3rd party Web Application Firewall is a better solution than a security plugin for your WordPress website.

How you can use simple shareable polls on your website to drive engagement, bring in more visitors, and keep users on your site longer.

Could adding a virtual tour to your website improve user experience, and help deliver more conversions or help to reduce the number of poor quality leads you receive?

On July 1st 2023 myself and 3 friends completed the Pedal, Paddle, Peak Challenge to raise money for Muscular Dystrophy UK. See how we got on.

When implemented correctly, geolocation can be a useful tool for some businesses that operate globally.

Turn errors into opportunities with well crafted 404 pages.

Under construction holding pages rarely offer value to your audience or marketing efforts. A single page website can do so much more, and take the pressure off full website launch deadlines.

Making the first move. How you can use exit intent pop ups to build your prospect list.

A look at Shorthand, a digital publishing tool to allow you to get creative with your content, when your CMS doesn't.

A website hero has an important job to inform and direct users. This should be the case whether viewed on a desktop or mobile device.

Not all products sold online are the same, and sometimes to provide a good user experience, you have to tear up the product page rule book.

Cookie consent banners; we see them everyday. You've probably developed a habit of pressing 'Accept' just to get them out of the way.

Could implementing nudge or social proof banners to your website help increase conversions and sales, by creating FOMO?

Flexibility has become one of the most important factors of website development briefs for us at Impact.

Market leaders with broad user groups are a great source for website inspiration that won't leave your users feeling confused.

Planning the image aspect ratios used on your website can remove the need to create your images in multiple sizes.

A look at Weglot, the auto-translation plugin for creating multilingual WordPress websites.

Help your users buy with confidence and reduce returns by helping them choose the right size the first time.

Animate On Scroll can be an engaging and memorable way of explaining a product or solution, by providing a visual narrative. Find out more about using it effectively.

Creating an express checkout process can decrease the likelihood of purchase abandonment, and doesn't have to mean you lose out on customers registering on your website.

How you can make use of custom cursors to add value and engagement, without it becoming gimmicky and damaging to user experience.

If your support team spends a lot of time answering the same questions over and over, could a self-help chatbot tool reduce the load?

A look at accessibility short-term fixes, and why you should be looking at more long-term solutions to having an accessible website.

Sometimes website load times are unavoidable. Providing users with visual interest whilst they wait can reduce the likelihood of them leaving your website.

Not all businesses want to, or can openly display pricing. Take a look at gated pricing models and how they can be implemented.

When well designed, loyalty schemes can be an excellent way to incentivise customer loyalty, and provide you with useful data to drive sales.

Sustainability is a big topic at the moment and tree-planting solutions for businesses are popular. We share why we really rate Ecologi's offering in this area.

Providing a visual quiz can be a great way to help users identify the right product or service for themselves.

Creating a great user experience can be one of your greatest USPs, ensuring that even if tempted away, customers will always return.

Providing audio versions of your content can be a great way to make it accessible and digestible to a far wider audience.

A product or service configurator can save a lot of time for your sales team and qualify out time wasters, whilst giving more control to your users

The burger-style menu is commonplace on mobile websites. But are there other options available that provide a better user experience?

Making the move to direct-to-consumer sales can be beneficial but a big investment. Instead, you can take a gradual approach, testing the water.

Examples of how you can encourage your users to register on your website when buying from you for the first time.

Filtering for more relevant results isn't just for eCommerce websites. It can also improve the user journey on B2B websites.

With charity donations down for various reasons, here's a great way to do some digital fundraising this Christmas.

When writing content, aim to write it so that a 5 year could understand it. This means will be accessible to a broader audience.

A look at how brands are embracing digital sustainability with website design to reduce their carbon footprint.

Floating or IFTA labels can help you to create shorter, more visually appealing forms for your website, without harming the user experience.

How to create a more interesting but consistent meet the team page, even if your team work remotely or hybrid.

Reviews can be a great source of information that is lacking in your product descriptions. Make use of them to fill in the gaps.

There are creative ways to provide your users with important information that isn't easily displayed via your current page layouts.

Nostalgia is powerful, and for brands with any history, a timeline can be a great way to present content which emotionally connects.

How using a hybrid hide-and-reveal sticky navigation can free up space on your website for better content visibility.

Gamification is a proven tactic. Can B2B brands make use of games for lead generation or to keep users on their websites?

A look at making navigation menus more engaging and content-rich to improve user experience, using Alpro as a great example.

How should you handle out-of-stock items on your e-commerce website, and can they be used to bring customers back and generate new sales?

Understand your audience and what they're looking for, so you can make sure there's imagery and video on your website to demonstrate that.

How you can reduce e-commerce cart abandonment by using a more subtle coupon code field, to save people leaving your site to hunt out codes.

How augmented reality and virtual try-on technology can boost sales and reduce returns for your online business.

This blog series shares a piece of content each week to inspire or educate you. My aim is to provide this so you can take it on board and swipe and deploy it to your website or marketing.

Learn about the importance of aspect ratios in web design for increasing consistency, improving user experience, and saving time.

Even a small lift in your website's conversion rate can hugely impact your sales revenue. But it can be difficult to know where to begin.

Every website succeeds or fails based on its user experience. Learn about user interviews, which can provide insight into your audience's behaviours, pain points, and preferences to help you build a better website.

Do you know how a new website would impact all levels of your organisation? Internal stakeholder interviews can provide vital insights to put your website project on the path of success from the start.

We talk a lot about the importance of UX for e-commerce websites, from forms, product pages and imagery, to the full checkout process journey.

Take control of your preview images when sharing your WordPress pages and posts on social media. A 4 minute video can teach you how to change the image within the Yoast SEO plugin for WordPress.

For something so ubiquitous, it’s amazing how wrong websites still get forms, and the huge impact a poorly designed form can have on conversion rates.

Redeveloping a company website is sometimes seen as solely the marketing team's role, with sign off from the powers above. However, the inclusion of all major departments can contribute towards a far more widely adopted and successful website.

They only take up a little bit of physical space, but call to action buttons take on outsized importance in your digital marketing and website efforts. Learn how you can optimise them to drive conversions and marketing success.

A handy guide on how and why you should add push notifications to your website.

We list 8 great reasons to keep your company blog updated on a regular basis.

There are upsides and downsides to live chat. Being armed with the right information will help you make an informed decision on whether the technology is right for your business.

Reviews and testimonials now play a major role in how people across industries make buying decisions. Hearing from peers about the value (or lack thereof) of a product or service lends credibility to the messaging.

Hackers understand security and if your site is unprotected, they will see this as an opportunity, the same way a thief will open your car door, if it’s left unlocked.

Conversion optimisation can be as simple as improving your UX. These 5 tips improve experiences while building a better funnel.

After launching their new Google Maps Platform recently they’re changing the way they charge companies using their Google Maps API. Here’s an overview of what has changed, what charges are coming into place and who is likely to be most affected.

Our WordPress support and maintenance saves our clients a considerable amount of time each month. With testing, updates and being on call if the worst should happen, we decided to create an infographic to showcase some of the time savings.

Whether down to price or time, WordPress templates flood the market. But not all are fit for purpose. Here are our thoughts on the pros and cons of the template/theme approach, vs the custom WordPress approach.

Google punishes websites without SSL certificates and an HTTPS connection. Here’s what you need to know to avoid having your website publicly shamed.

If your company could be known for a single thing, what would it be? These 15 brands seemed to have nailed it…