Cookie Policy
This Cookies Policy sets out the basis on which we, IMDMS LTD (trading as Impact Media), use cookies and similar technologies on or in relation to our website, impactmedia.co.uk (our website).
This Cookies Policy is effective from 1st March 2018.
‘Essential’ cookies are automatically placed on your computer or device when you access our website or take certain actions on our website. ‘Non-essential’ cookies and other technologies are only placed on your computer or device if you have consented to us doing so. You consent to us placing non-essential cookies on your computer or device by continuing to use our website with your browser settings to accept cookies.
For information on the difference between essential and non-essential cookies, see the section below entitled About cookies.
For information on how you consent and how you can withdraw your consent to us placing non-essential cookies and other technologies on your computer or device, see the section below entitled How to accept or reject cookies.
- About cookies
- Types of cookies used
- Essential cookies
- Non-essential cookies
- Web beacons
- Facebook Pixel
- How to accept or reject cookies
- Copyright, credit and logo
About Cookies
WHAT ARE COOKIES?
Cookies are small data files sent by a website’s server to a web browser, processor memory or hard drive and stored there. They can be used for a range of different purposes, such as customising a website for a particular user, helping a user navigate a website, improving that user’s website experience, and storing that user’s preferences and login information.
ESSENTIAL AND NON-ESSENTIAL COOKIES
Cookies can be classified as either ‘essential’ or ‘non-essential’.
Essential cookies: these are cookies that are either:
- used solely to carry out or facilitate the transmission of communications over a network; or
- strictly necessary to provide an online service (e.g. our website or a service on our website) which you have requested.
Non-essential cookies: these are any cookies that do not fall within the definition of essential cookies, such as cookies used to analyse your behaviour on a website (‘analytical’ cookies) or cookies used to display advertisements to you (‘advertising’ cookies).
SESSION AND PERSISTENT COOKIES
Cookies can be classified as either ‘session’ or ‘persistent’, depending on how long they last after they are placed on your browser.
SESSION AND PERSISTENT COOKIES
Cookies can be classified as either ‘session’ or ‘persistent’, depending on how long they last after they are placed on your browser.
Session cookies: session cookies last for as long as you keep your browser open. They expire when you close your browser.
Persistent cookies: persistent cookies expire at a fixed point in time or if you manually delete them from your browser, whichever occurs first.
FIRST AND THIRD PARTY COOKIES
Cookies can be classified as ‘first party’ or ‘third party’.
First party cookies: these are cookies placed on your device by our website domain.
Third party cookies: these are cookies placed on your device by third party website domains.
FIRST AND THIRD PARTY COOKIES
Cookies can be classified as ‘first party’ or ‘third party’.
First party cookies: these are cookies placed on your device by our website domain.
Third party cookies: these are cookies placed on your device by third party website domains.
If you require further information about cookies in general, please visit All About Cookies.
Types Of Cookies Used
LIST OF COOKIES USED
We use the following cookies on or in relation to our website:
| Name of Cookie | Essential or Non-essential? | Type of cookie | First or Third party? | Session or Persistent? | Expiry Time | Purpose |
|---|---|---|---|---|---|---|
| __ar_v4 | Non-essential | Targeting / Advertising | First Party | Persistent | 5 Years | AdRoll us used to procide interest based advertisements to show our ads on other websites. The technology to do this is made possible by the use of cookies in which a “remarketing cookie” is placed during your visit. The whole process is entirely anonymised. |
| _gat | Non-essential | Analytical | First Party | Session | When the user’s browser is closed. | Used by Google Analytics to throttle request rate. |
| PHPSESSID | Essential | Functional | First Party | Session | When the user’s browser is closed. | Preserves user session state across page requests. |
| JSESSIONID | Essential | Functional | First Party | Session | When the user’s browser is closed. | Preserves user session state across page requests. |
| _hjIncludedInSample | Non-Essential | Analytical | First Party | Session | When the user’s browser is closed. | Determines if the user’s navigation should be registered in a certain statistical place holder. |
| _gid | Non-Essential | Analytical | First Party | Session | When the user’s browser is closed. | Used by Google Analytics to generate statistical data on how the visitor uses the website. |
| __zlcmid | Essential | Functional | First Party | Persistent | 1 Year | Preserves users states across page requests. |
| _ga | Non-Essential | Analytical | First Party | Persistent | 2 Years | Used by Google Analytics to generate statistical data on how the visitor uses the website. |
| wc_fragments_# | Essential | Cart Functionality | First Party | Session | N/A | Remembers items stored in your cart during a session. |
| __cfduid | Essential | Functional | Third Party | Persistent | 1 Year | Used by the content network, Cloudflare, to identify trusted web traffic. |
| lang | Essential | Functional | Third Party | Session | When the user’s browser is closed. | Remembers the user’s selected language version of a website. |
| p.gif | Essential | Functional | Third Party | Session | When the user’s browser is closed. | Typekit Font Substitution Service to assist with displaying website fonts. |
| #.gif | Non-Essential | Targeting / Advertising | Third Party | Session | When the user’s browser is closed. | Unclassified |
| _adroll | Non-Essential | Targeting / Advertising | Third Party | Persistent | 1 Year | |
| _te_ | Non-Essential | Targeting / Advertising | First Party | Session | When the user’s browser is closed. | Used for targeted ads. |
| 123456789 | Non-Essential | Analytical | Third Party | Session | When the user’s browser is closed. | Unclassified |
| ads/ga-audiences | Non-Essential | Analytical | Third Party | Session | When the user’s browser is closed. | Google Analytics |
| bcookie | Non-Essential | Functional | Third Party | Persistent | 2 Years | Used by the social networking service, LinkedIn, for tracking the use of embedded services. |
| BizoID | Non-Essential | Targeting / Advertising | Third Party | Persistent | 179 Days | Used for targeted ads. |
| bscookie | Non-Essential | Functional | Third Party | Persistent | 2 Years | Used by the social networking service, LinkedIn, for tracking the use of embedded services. |
| c | Non-Essential | Targeting / Advertising | Third Party | Persistent | 1 Year | Regulates synchronisation of user identification and exchange of user data between various ad services. |
| c | Non-Essential | Functional | Third Party | Session | When the user’s browser is closed. | Unclassified |
| ck1 | Non-Essential | Analytical | Third Party | Persistent | 179 Days | Collects anonymous data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. |
| fr | Non-Essential | Targeting / Advertising | Third Party | Persistent | 3 Months | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. |
| has_data | Non-Essential | Functional | Third Party | Persistent | 1 Year | Unclassified |
| i | Non-Essential | Targeting / Advertising | Third Party | Persistent | 1 Year | Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user’s movement on websites that use the same ad network. |
| IDE | Non-Essential | Targeting / Advertising | Third Party | Persistent | 1 Year | Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. |
| Khaos | Non-Essential | Targeting / Advertising | Third Party | Persistent | 6 Months | Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user’s movement on websites that use the same ad network. |
| lidc | Non-Essential | Functional | Third Party | Session | When the user’s browser is closed. | Used by the social networking service, LinkedIn, for tracking the use of embedded services. |
| PREF | Essential | Analytical | Third Party | Persistent | 8 Months | Registers a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites. |
| put_# | Non-Essential | Targeting / Advertising | Third Party | Persistent | 29 Days | Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user’s movement on websites that use the same ad network. |
| rlas3 | Non-Essential | Targeting / Advertising | Third Party | Persistent | 179 Days | Collects anonymous data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. |
| rpb | Non-Essential | Targeting / Advertising | Third Party | Persistent | 29 Days | Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user’s movement on websites that use the same ad network. |
| rpx | Non-Essential | Functional | Third Party | Persistent | 29 Days | Unclassified |
| rtn1-z | Non-Essential | Functional | Third Party | Persistent | 179 Days | Unclassified |
| sess | Non-Essential | Functional | Third Party | Session | When the user’s browser is closed. | Used to check if the user’s browser supports cookies. |
| stx_user_id | Non-Essential | Functional | Third Party | Persistent | 1 Year | Unclassified |
| suid/1011 | Non-Essential | Functional | Third Party | Session | When the user’s browser is closed. | Unclassified |
| sync/v1 | Non-Essential | Functional | Third Party | Session | When the user’s browser is closed. | Unclassified |
| tap.php | Non-Essential | Functional | Third Party | Session | When the user’s browser is closed. | Unclassified |
| test_cookie | Non-Essential | Functional | Third Party | Session | When the user’s browser is closed. | Used to check if the user’s browser supports cookies. |
| tluid | Non-Essential | Functional | Third Party | Persistent | 3 Months | Unclassified |
| tr | Non-Essential | Functional | Third Party | Session | When the user’s browser is closed. | Unclassified |
| tuuid | Non-Essential | Functional | Third Party | Persistent | 1 Year | Registers whether or not the user has consented to the use of cookies. |
| tuuid | Non-Essential | Functional | Third Party | Persistent | 2 Years | Unclassified |
| tuuid_last_update | Non-Essential | Targeting / Advertising | Third Party | Persistent | 1 Years | Used to target ads by recording user behavior across sites. |
| tuuid_last_update | Non-Essential | Targeting / Advertising | Third Party | Persistent | 2 Years | Unclassified |
| UID | Non-Essential | Targeting / Advertising | Third Party | Session | When the user’s browser is closed. | Unclassified |
| ul_cb/sync | Non-Essential | Targeting / Advertising | Third Party | Session | When the user’s browser is closed. | Unclassified |
| um2 | Non-Essential | Targeting / Advertising | Third Party | Persistent | 2 Years | Unclassified |
| UserMatchHistory | Non-Essential | Targeting / Advertising | Third Party | Session | When the user’s browser is closed. | Unclassified |
| uuid2 | Non-Essential | Targeting / Advertising | Third Party | Persistent | 3 Months | Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads. |
| Video/#.webp | Essential | Functional | Third Party | Session | When the user’s browser is closed. | Unclassified |
| visitor | Non-Essential | Targeting / Advertising | Third Party | Persistent | 1 Year | Unclassified |
| VISITOR_INFO1_LIVE | Essential | Targeting / Advertising | Third Party | Persistent | 8 Months | Tries to estimate the users’ bandwidth on pages with integrated YouTube videos. |
| w/1.0/sd | Non-Essential | Functional | Third Party | Session | When the user’s browser is closed. | Unclassified |
| YSC | Essential | Functional | Third Party | Session | When the user’s browser is closed. | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. |
| zte# | Non-Essential | Functional | Third Party | Session | When the user’s browser is closed. | Saves a Zopim Live Chat ID that recognises a device between visits during a chat session. |
| _zlcid | Non-Essential | Functional | First Party | Session | When the user’s browser is closed. | Unclassified |
| _zlcstore | Non-Essential | Functional | First Party | Session | When the user’s browser is closed. | Unclassified |
| _hjRecordingEnabled | Non-Essential | Functional | First Party | Session | When the user’s browser is closed. | Unclassified |
| DigiTrust.v1.Identity | Non-Essential | Functional | First Party | Persistent | 2 Years | Unclassified |
| ubpv | Non-Essential | Functional | First Party | Persistent | 6 Months | Unclassified |
| ubvs | Non-Essential | Functional | First Party | Persistent | 179 Days | Unclassified |
| ubvt | Non-Essential | Functional | First Party | Persistent | 2 Days | Unclassified |
| wc_cart_hash | Non-Essential | Functional | First Party | Session | When the user’s browser is closed. | Unclassified |
| ZD-build | Non-Essential | Functional | First Party | Persistent | Unclassified | |
| ZD-currentTime | Non-Essential | Functional | First Party | Session | When the user’s browser is closed. | Unclassified |
| ZD-suid | Non-Essential | Functional | First Party | Persistent | Unclassified | |
| gwcc | Non-Essential | Targeting / Advertising | Third Party | Persistent | 3 Months | To track customer phone calls towards advertising activity. |
| _utma | Non-Essential | Analytical | Third Party | Persistent | 2 Years | Collects data on the number of times a user has visited the website as well as dates for the first and most recent visit. Used by Google Analytics. |
| _utmb | Non-Essential | Analytical | Third Party | Session | When the user’s browser is closed. | Registers a timestamp with the exact time of when the user accessed the website. Used by Google Analytics to calculate the duration of a website visit. |
| _utmc | Non-Essential | Analytical | Third Party | Session | When the user’s browser is closed. | Registers a timestamp with the exact time of when the user leaves the website. Used by Google Analytics to calculate the duration of a website visit. |
| _utmz | Non-Essential | Analytical | Third Party | Persistent | 6 months | Collects data on where the user came from, what search engine was used, what link was clicked and what search term was used. Used by Google Analytics. |
| DSID | Non-Essential | Targeting / Advertising | Third Party | Session | When the user’s browser is closed. | Used by Google DoubleClick for re-targeting, optimisation, reporting and attribution of online adverts. |
| googleAdServingTest | Non-Essential | Targeting / Advertising | First Party | Session | When the user’s browser is closed. | Used to register what ads have been displayed to the user. |
| matchgoogle | Non-Essential | Targeting / Advertising | Third Party | Persistent | 29 Days | Regulates synchronisation of user identification and exchange of user data between various ad services. |
Essential Cookies
These are cookies which are strictly necessary for our website to be able to operate or to provide you with a service on our website which you have requested. We use the following essential cookies on our website:
| Name of Cookie | Essential or Non-essential? | Type of cookie | First or Third party? | Session or Persistent? | Expiry Time | Purpose |
|---|---|---|---|---|---|---|
| PHPSESSID | Essential | Functional | First Party | Session | When the user’s browser is closed. | Preserves user session state across page requests. |
| JSESSIONID | Essential | Functional | First Party | Session | When the user’s browser is closed. | Preserves user session state across page requests. |
| __zlcmid | Essential | Functional | First Party | Persistent | 1 Year | Preserves users states across page requests. |
| wc_fragments_# | Essential | Cart Functionality | First Party | Session | N/A | Remembers items stored in your cart during a session. |
| __cfduid | Essential | Functional | Third Party | Persistent | 1 Year | Used by the content network, Cloudflare, to identify trusted web traffic. |
| lang | Essential | Functional | Third Party | Session | When the user’s browser is closed. | Remembers the user’s selected language version of a website. |
| p.gif | Essential | Functional | Third Party | Session | When the user’s browser is closed. | Typekit Font Substitution Service to assist with displaying website fonts. |
| PREF | Essential | Analytical | Third Party | Persistent | 8 Months | Registers a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites. |
| Video/#.webp | Essential | Functional | Third Party | Session | When the user’s browser is closed. | Unclassified |
| VISITOR_INFO1_LIVE | Essential | Targeting / Advertising | Third Party | Persistent | 8 Months | Tries to estimate the users’ bandwidth on pages with integrated YouTube videos. |
| YSC | Essential | Functional | Third Party | Session | When the user’s browser is closed. | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. |
Non-Essential Cookies
We use the following types of non-essential cookies on our website:
– Functional cookies
– Analytical (or performance) cookies
– Targeting (or advertising) cookies
Functional cookies
These are cookies that are designed for purposes such as enhancing a website’s functionality. These are either not strictly essential for the website or functionality which you have requested to work, or are cookies which serve non-essential purposes in addition to their essential purpose. We use the following functional cookies on our website:
| Name of Cookie | Essential or Non-essential? | Type of cookie | First or Third party? | Session or Persistent? | Expiry Time | Purpose |
|---|---|---|---|---|---|---|
| bcookie | Non-Essential | Functional | Third Party | Persistent | 2 Years | Used by the social networking service, LinkedIn, for tracking the use of embedded services. |
| bscookie | Non-Essential | Functional | Third Party | Persistent | 2 Years | Used by the social networking service, LinkedIn, for tracking the use of embedded services. |
| c | Non-Essential | Functional | Third Party | Session | When the user’s browser is closed. | Unclassified |
| has_data | Non-Essential | Functional | Third Party | Persistent | 1 Year | Unclassified |
| lidc | Non-Essential | Functional | Third Party | Session | When the user’s browser is closed. | Used by the social networking service, LinkedIn, for tracking the use of embedded services. |
| rpx | Non-Essential | Functional | Third Party | Persistent | 29 Days | Unclassified |
| rtn1-z | Non-Essential | Functional | Third Party | Persistent | 179 Days | Unclassified |
| sess | Non-Essential | Functional | Third Party | Session | When the user’s browser is closed. | Used to check if the user’s browser supports cookies. |
| stx_user_id | Non-Essential | Functional | Third Party | Persistent | 1 Year | Unclassified |
| suid/1011 | Non-Essential | Functional | Third Party | Session | When the user’s browser is closed. | Unclassified |
How to opt in or out from functional cookies
See the section below entitled How to accept or reject cookies.
Processing information about you contained in or obtained from functional cookies.
Legal basis for processing: we process information about you contained in or obtained from functional cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). We will only process such personal information if you have consented to us placing cookies on your computer or device.
Legitimate interests: improving your website experience and providing and enhancing the website functionality you have requested.
For further information on how we use the information gathered from our use of functional cookies, please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here.
Analytical (or performance) cookies
Analytical (or performance) cookies track and gather data about what a user does on a website. These cookies are not essential for our website or its functionality to work. We use the following analytical cookies on our website:
Name of Cookie |
Essential or Non-essential? | Type of cookie | First or Third party? | Session or Persistent? | Expiry Time | Purpose |
|---|---|---|---|---|---|---|
| _gat | Non-essential | Analytical | First Party | Session | When the user’s browser is closed. | Used by Google Analytics to throttle request rate. |
| _hjIncludedInSample | Non-Essential | Analytical | First Party | Session | When the user’s browser is closed. | Determines if the user’s navigation should be registered in a certain statistical place holder. |
| _gid | Non-Essential | Analytical | First Party | Session | When the user’s browser is closed. | Used by Google Analytics to generate statistical data on how the visitor uses the website. |
| _ga | Non-Essential | Analytical | First Party | Persistent | 2 Years | Used by Google Analytics to generate statistical data on how the visitor uses the website. |
| 123456789 | Non-Essential | Analytical | Third Party | Session | When the user’s browser is closed. | Unclassified |
| ads/ga-audiences | Non-Essential | Analytical | Third Party | Session | When the user’s browser is closed. | Google Analytics |
| ck1 | Non-Essential | Analytical | Third Party | Persistent | 179 Days | Collects anonymous data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. |
| _utma | Non-Essential | Analytical | Third Party | Persistent | 2 Years | Collects data on the number of times a user has visited the website as well as dates for the first and most recent visit. Used by Google Analytics. |
| _utmb | Non-Essential | Analytical | Third Party | Session | When the user’s browser is closed. | Registers a timestamp with the exact time of when the user accessed the website. Used by Google Analytics to calculate the duration of a website visit. |
| _utmc | Non-Essential | Analytical | Third Party | Session | When the user’s browser is closed._utmz Non-Essential Analytical Third Party Persistent 6 months Collects data on where the user came from, what search engine was used, what link was clicked and what search term was used. Used by Google Analytics. |
Registers a timestamp with the exact time of when the user leaves the website. Used by Google Analytics to calculate the duration of a website visit. |
We use Google Analytics and Hotjar cookies on our website. These cookies help us understand how you engage and interact with our website, including how you came to our website, which pages you visited, for how long and what you clicked on as well as your location (based on your IP address).
The information we collect using analytical cookies is collected on an anonymised basis.
More information
Google Analytics cookies are classified as first party cookies as they are set by our website domain, although Google collects and processes information from our use of Google Analytics. To find out more about how Google handles information collected from Google Analytics, see Google Analytics’ privacy policy, which is available here.
For information on how Google uses data from cookies it uses, please visit here.
How to opt in or out from analytical cookies
See the section below entitled How to accept or reject cookies
To opt out of Google Analytics tracking across all websites in general, you can do so here.
To find out more about what information Hotjar collects, how it uses this information and how to control the information sent to Hotjar, please see this page.
Processing information about you contained in or obtained from analytical cookies
Legal basis for processing: we process information about you contained in or obtained from analytical cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: analysing how individuals use our website to help us improve our website and business. For further information on how we use the information gathered from our use of analytical cookies, including profiling, please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here.
Targeting / advertising cookies
Targeting (or advertising) cookies record information about your visit to and use of our website, for advertising purposes. We use the targeting cookies to help review data to improve business goals, help display advertisements to visitors to our website as well as review and improve customer experience.
We use the following targeting / advertising cookies on our website:
| Name of Cookie | Essential or Non-essential? | Type of cookie | First or Third party? | Session or Persistent? | Expiry Time | Purpose |
|---|---|---|---|---|---|---|
| bcookie | Non-Essential | Functional | Third Party | Persistent | 2 Years | Used by the social networking service, LinkedIn, for tracking the use of embedded services. |
| bscookie | Non-Essential | Functional | Third Party | Persistent | 2 Years | Used by the social networking service, LinkedIn, for tracking the use of embedded services. |
| c | Non-Essential | Functional | Third Party | Session | When the user’s browser is closed. | Unclassified |
| has_data | Non-Essential | Functional | Third Party | Persistent | 1 Year | Unclassified |
| lidc | Non-Essential | Functional | Third Party | Session | When the user’s browser is closed. | Used by the social networking service, LinkedIn, for tracking the use of embedded services. |
| rpx | Non-Essential | Functional | Third Party | Persistent | 29 Days | Unclassified |
| rtn1-z | Non-Essential | Functional | Third Party | Persistent | 179 Days | Unclassified |
| sess | Non-Essential | Functional | Third Party | Session | When the user’s browser is closed. | Used to check if the user’s browser supports cookies. |
| stx_user_id | Non-Essential | Functional | Third Party | Persistent | 1 Year | Unclassified |
| suid/1011 | Non-Essential | Functional | Third Party | Session | When the user’s browser is closed. | Unclassified |
| sync/v1 | Non-Essential | Functional | Third Party | Session | When the user’s browser is closed. | Unclassified |
| tap.php | Non-Essential | Functional | Third Party | Session | When the user’s browser is closed. | Unclassified |
| test_cookie | Non-Essential | Functional | Third Party | Session | When the user’s browser is closed. | Used to check if the user’s browser supports cookies. |
| tluid | Non-Essential | Functional | Third Party | Persistent | 3 Months | Unclassified |
| tr | Non-Essential | Functional | Third Party | Session | When the user’s browser is closed. | Unclassified |
| tuuid | Non-Essential | Functional | Third Party | Persistent | 1 Year | Registers whether or not the user has consented to the use of cookies. |
| tuuid | Non-Essential | Functional | Third Party | Persistent | 2 Years | Unclassified |
| w/1.0/sd | Non-Essential | Functional | Third Party | Session | When the user’s browser is closed. | Unclassified |
| zte# | Non-Essential | Functional | Third Party | Session | When the user’s browser is closed. | Saves a Zopim Live Chat ID that recognises a device between visits during a chat session. |
| _zlcid | Non-Essential | Functional | First Party | Session | When the user’s browser is closed. | Unclassified |
| Name of Cookie | Essential or Non-essential? | Type of cookie | First or Third party? | Session or Persistent? | Expiry Time | Purpose |
|---|---|---|---|---|---|---|
| _zlcstore | Non-Essential | Functional | First Party | Session | When the user’s browser is closed. | Unclassified |
| _hjRecordingEnabled | Non-Essential | Functional | First Party | Session | When the user’s browser is closed. | Unclassified |
| DigiTrust.v1.Identity | Non-Essential | Functional | First Party | Persistent | 2 Years | Unclassified |
| ubpv | Non-Essential | Functional | First Party | Persistent | 6 Months | Unclassified |
| ubvs | Non-Essential | Functional | First Party | Persistent | 179 Days | Unclassified |
| ubvt | Non-Essential | Functional | First Party | Persistent | 2 Days | Unclassified |
| wc_cart_hash | Non-Essential | Functional | First Party | Session | When the user’s browser is closed. | Unclassified |
| ZD-build | Non-Essential | Functional | First Party | Persistent | Unclassified | |
| ZD-currentTime | Non-Essential | Functional | First Party | Session | When the user’s browser is closed. | Unclassified |
| ZD-suid | Non-Essential | Functional | First Party | Persistent | Unclassified |
Web Beacons
We also embed web beacons in our marketing emails and on our website. Web beacons are small GIF image files which enable us to track your receipt of our marketing emails, how often you view our adverts or website pages, your location, IP address and browser information. Web beacons are activated whenever you open a marketing email or access a page on our website which contains a web beacon. Web beacons transmit data when you view them but are not capable of accessing any other information on your computer. Web beacons are not stored on your hard drive unless you download a GIF image containing them.
Some (but not all) browsers enable you to restrict the use of web beacons by either preventing them from sending information back to their source (for example, when you choose browser settings that block cookies and trackers), or by not accessing the images containing them (for example, if you select a ‘do not display images (in emails)’ setting in your email server).
How to opt in or out
See the section below entitled How to accept or reject cookies
Legal basis for processing: we process the information we gather from the use of web beacons in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest: analysing the effectiveness of our email marketing campaigns. For further information on how we use the information gathered from our use of web beacons, including automated decision making and profiling please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here.
Facebook Pixel
We use Facebook Pixel on our website. Facebook Pixel is a tracking code which allows us to track and monitor the success of advertisements we use on Facebook and to improve the effectiveness of those advertisements by recording information such as the device you used to access our website and the actions you took on our website using cookies. We may also use Facebook Pixel to create retargeting advertisements and custom audiences for our advertisements on Facebook and on our website.
Facebook aggregates data gathered from our use of Facebook Pixel on our website with data it gathers from other sources, in order to improve and target advertisements displayed on its website or via its services, to improve its systems and to provide measurement services to third parties which use Facebook’s advertising services. You can find out more about how Facebook handles information they collect from you and other individuals by accessing their privacy policy, which is available here.
How to opt in or out
See the section below entitled How to accept or reject cookies
Legal basis for processing: we process the information we gather from the use of web beacons in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest: analysing the effectiveness of our advertisements on Facebook. For further information on how we use the information gathered from our use of Facebook Pixel please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here.
Consent: you give your consent to the purposes for which we process your information using Facebook Pixel by clicking I accept the purposes for which you use advertising cookies in our cookie tool. For further information on how we use the information gathered from our use of Facebook Pixel please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here.
How To Accept Or Reject Cookies
There are a number of different ways in which you can accept or reject some or all cookies. Some of the main methods of doing so are described below:
You are welcome to block the use of some or all of the cookies we use on our website. However, please be aware that doing so may impair our website and its functionality or may even render some or all of it unusable.
You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies.
You can find more detailed information about cookies and adjust your browser settings by visiting All About Cookies.
ACCEPTING OR REJECTING COOKIES
Cookie control tool
Browser settings
You can accept or reject some or all cookies (for example, blocking all third-party cookies) by adjusting your browser settings. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most commonly used web browsers:
Some browsers, such as Chrome and Firefox, allow you to change your settings to browse in ‘incognito’ mode, limiting the amount of data placed on your machine and automatically deleting any persistent cookies placed on your device when you finish your browsing session. There are also many third party applications which you can add to your browser to block or manage cookies.
Existing cookies
To clear cookies that have previously been placed on your browser, you should select the option to clear your browsing history and ensure that the option to delete or clear cookies are included when you do so.
Google Ad settings
You can manage and opt out of personalisation of advertisements by Google by visiting Google’s ad settings page here and by:
- unticking the button entitled ‘Also use Google Account activity and information to personalise ads on these websites and apps and store that data in your Google Account’; and
- switching the ‘Ads Personalisation’ setting off (i.e. by ensuring the switch at the top of the page is set to the left/grey and not the right/blue).
Alternatively, you can install a free browser plugin here.
Google Analytics Opt-out Browser Add-on
You can opt out of Google Analytics tracking by installing the browser add-on which is available here.
WEB BEACONS
Disconnect for Facebook
You can install a browser add-on tool called ‘Disconnect Facebook pixel and FB tracking’. This will stop Facebook tracking you on third party websites. You can install them too here:
European Interactive Digital Advertising Alliance Tool
You can opt out of Facebook and other companies that participate in the Digital Advertising Alliance in Europe from showing you interest-based ads by visiting here, selecting your country, clicking ‘Your Ad Choices’, then locating Facebook (and any other companies you want to block) and selecting the ‘Off’ option.
https://gdprprivacypolicy.org
The copyright in this Cookies Policy is either owned by, or licensed to, us and is protected by copyright laws around the world and copyright protection software. All intellectual property rights in this document are reserved. Where we display the GDPR Privacy Policy logo on our website, this is used to indicate that we have adopted a privacy policy template provided by GDPR Privacy Policy as the basis for this Privacy Policy.
