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Providing a visual quiz can be a great way to help users identify the right product or service for themselves.
It is easy to become overwhelmed by choices whilst hunting for a product or service when on a website.
In the good old days of retail, you might speak to a customer service advisor in-store, or by phone. But today’s motivated users want to self-serve as much as they can, and only speak to humans when they really feel they need to.
So these users are overwhelmed with options and their task is to try and narrow down this search to see what product is going to be right for them. If there are several that are similar, they want to know what the key differences are. This could be executed in a simple way with a comparison table.
However, if you have items that cannot be compared in a table, or that are different products but connected by lifestyle, design or environment, how can you present these?
This week we look at Logitech and its workspace configurator. Which allows users to filter products based on a few selections.
They do this in a visual and interactive way. Asking a few questions based on office setup and aesthetics, to finally determine which products are most suited based on the given answers.
Kind of like what you’d expect from a human, but without having to speak to a human.
This works based on attributes, filters, or tags set on the products. Rather than scrolling through and individually looking at the options, or selecting filters for a single product type, Logitech has combined various products and presented a workspace solution based on your preferences.
Better still, they have the items displayed on the results page, and with one click you can add them to your basket.
Ultimately, it displays the products best suited and lists them all, making them more attractive to the user. What Logitech also do here, is to provide alternatives. Making the selection process easier in case one of two of the products are not right for whatever reason.
(The mobile experience was good, apart from the recommendations page, where the tabbed elements overlapped. Did you spot that?)
This could also work with services too but might require some more manual selection of the quiz results.
These quizzes can be extremely useful and they work best alongside your regular products. So you’re not forcing the quiz on people, but allowing people to choose it if they wish. Like a shop assistant that waits to be asked a question, rather than one that jumps on a customer the second they walk through the door.
Quizzes like this can be implemented using tools like Gravity Forms with some design customisation, or if you want a quicker solution and use embedding, perhaps take a look at Typeform could work for you.
If you have a variety of products on your website that provide similar results, or if you want a lead to be able to determine what service is going to be right for them, presenting a quiz can be very helpful. Not just for your users but for you, the marketer too. A quiz can be used as a qualification tool and could save your sales team time talking to tyre kickers or unqualified leads.
I’ve seen visual quizzes used for pricing tools too, so if you have a lead generation website you can provide a ballpark or estimate cost to people researching your offering. Once again saving you the time wasted speaking to unqualified leads, by setting expectations upfront.
If you’re concerned about giving your pricing away to competitors, these can be gated with a lead generation form to capture contact information before revealing the price.
If you’d like to add a similar feature to your WordPress or WooCommerce website, we can help. Our team of WordPress Developers and Designers can evolve your website, adding new features and functionality. Start a conversation today about how we can help grow your website.
That’s a wrap for Swipe & Deploy #27. Join me next week when I’ll share another insight or piece of inspiration from around the web.
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