Get Creative With Website Content, Even When Your Hands Are Tied

Enterprise websites can sometimes lack flexibility, limiting creativity and content delivery. 

Approving new features can feel like a never ending chain of hoops to jump through.

But marketers want flexibility and creativity, but can’t always get fast approval to migrate their clunky content management system to something flexible and scalable like WordPress.

They might also be in lengthly contracts which feel like they never end.

Is there help for these poor folk?

Yes there is.

ShortHand

You’ve probably come across this solution if you’re an avid BBC website reader. Occasionally writers ‘mix it up’ and create a dynamic page for their story that doesn’t fit the usual remit of what the BBC provide. 

Visit Shorthand.com

Writers telling deeper stories want flexibility that is not available in the BBC news portal. All articles follow the same layout with no bells or whistles.

Shorthand, however, promises a code-free experience where writers and marketers can create compelling stories themselves without waiting for development updates or budget approvals.

Take a look at the video below, and here’s a direct link to the article on the BBC website to see for yourself.

What’s Shorthand And How Does It Work?

Shorthand is a digital content publishing platform that is its own platform. You use their ready made features such as animations and transitions to visually tell your story.

There are lots of interactive features and that’s the main attraction here. Many of these features could equate to major updates on larger websites, and the delay could mean an opportunity is missed.

Shorthand provides a series of templates that can be filled to add your content with all the bells and whistles, and then you embed it into your existing website in a shorter time frame.

As Alexander the Meerkat would say “Simples”.

So What’s To Swipe And Deploy?

If you’re struggling for a particular landing page or campaign, you want some flexibility, and you know it’s going to be a long wait to see any action, then take a look.

It might not suit every business and certainly its not a long term solution, but it can provide a short term solution to allow you to achieve what you want, whilst you wait for hands to be untied or budget released.

The longer term strategy should be to invest in a flexible content management system like WordPress, and yes slightly biased, but we know how flexible you can be with WordPress and how much creativity and control can be given. So you don’t have to wait for developers or use third party platforms like Shorthand to achieve your creative goals.

That’s a wrap for Swipe & Deploy #45. Join me next week when I’ll share another insight or piece of inspiration from around the web.