Dream It, Measure It, Configure It, Order It

Imagine you’re redecorating a room in your house or trying to create more storage in your office for all of the kids’ drawings from the past 3 weeks (yeah, mine love to draw me pictures).

Storage is always an issue, and so is space. So creating custom storage to fit a given space seems like the answer. But how choosey can you be with height, width and compartment sizes?

I was chatting to Impact’s Head of Digital, Joe Dawson, this week about his home office refurb. He shared a website with me that I was just wowed by.

Tylko manufactures bespoke furniture, which I’m sure a thousand other companies do. So what’s the big deal? They’ve invested in a website with a configurator that deserves accolades.

You Need To See It To Believe It

“No Mr Dempsey, you need to believe it before you see it”

Can anyone tell me the film the above quote is from?

Sorry, the film reference has nothing to do with what I am talking about, but I can’t help myself. Back to the business in hand, the website has a product configurator that is exceptional.

It allows you to choose your desired furniture style, and customise the height, width, drawers, and even inserts and colours. They’ve thought of nearly everything you need to create your desired piece of custom furniture.

The UI is slick and the UX is, well, here I am writing a pat on the back article.

It’s an example of a brand that has understood its customers and invested in an experience that’s going to save its team time, whilst also giving control to the customer. They can design exactly what they want, and even save their design to return to later.

You can see your amends in animated view, with live updates happening inside the builder all in an e-commerce style page window.

The downside is, that like anything that gives the keys over to the customer, there’s always a chance of user error. For example, they get the measurements wrong, which is always a possibility.

For some reason, me and tape measures don’t get on well, and I always get the sizes wrong. So no doubt, I’d be in this user error camp.

I cannot speak for how their customer services team deal with people like me when it would be my mistake, on a bespoke made-to-measure order.

Maybe Joe can update me? Hopefully he doesn’t get it wrong. No pressure Dawson!

So What’s To Swipe & Deploy?

If you have a bespoke offering, manufacture a product that needs to be tailored, or perhaps a service that is customisable, what time could you save by giving more control over to your customers?

Many brands across a variety of industries provide product customisers. For example, in the automotive industry, a customer can customise their ideal car package months before actually starting a purchasing conversation.

If you provide a service and your customers want to get a ballpark price or gain an understanding of how your solution will fit them, or your team spends hours in pitches, using a configurator could qualify out the time wasters. Then you can begin building a list of customers who are ready to buy in the weeks or months to come.

What do you think of Tylko’s product configurator? Take a look and let me know what your thoughts are.

That’s a wrap for Swipe & Deploy #22. Join me next week when I’ll share another insight or piece of inspiration from around the web. 

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