UX Design Agency

UX Design For Exceptional Digital Experiences

Take the guesswork out of your next website redesign by taking a UX approach. This will result in a website built to give your users what they need, whilst delivering on your business objectives.

Why UX Design?

Websites that convert well are built with the user in mind.

Our user experience led approach pairs data with our desire to understand exactly who is using your website, and what they are trying to achieve.

This user led approach allows us to tailor frictionless journeys through your website, which meet your users' specific needs and goals, and direct them towards converting.

Request A UX Review

Our UX Expert Review can highlight key areas of frustration that your users are encountering, and provide recommendations on how to make the user experience easier so that your website converts more

Learn More

Our UX Design Process

UX design is the foundation of every site we build, and this foundation has to be laid before we start building the site.

We kick-off web design projects with a Discovery Workshop. This strategy workshop allows us to delve into past data, and present the best structure for the website moving forward.

We bring together you key decision-makers to understand your website goals and objectives, and we bring together data and user research, to ensure we understand your audience.

Our process includes:

A Handful Of Clients We Support

Impact made the transition easy

In migrating our 25 company websites to WordPress, Impact made the transition easy. Their technical know how and approach helped the group move from a restricted CMS to an easy to use website that allows each country to maintain their own unique version.

Michael Schofield

Marketing Manager

They deliver on what they promise

I can honestly say Impact has been my favourite agency to work with. Highly organised, efficient & transparent, there's no question they know everything WordPress. They deliver on what they promise and best of all they’re really nice people to work with – very rare to get all the above in one agency.

Nick Bramer

Marketing Director

Impact Media’s efforts improved organic conversion by 49%

Impact Media’s efforts improved organic conversion by 49%, meeting expectations. Their efficient and timely project management resulted in a positive partnership. Beyond their technical expertise, their professional attitude and communication skills were impressive.

Sharon Gregg

Director

Their process worked well for us

As a design lead company ourselves, often agencies think the best approach to take with us is to lead with design, but Impact really worked hard to understand the objectives of the project and how we needed the site to work from both an end user and host perspective. Only once they felt we had this solved did they then apply design to this which made for a better performing site as the end result.

Amber Wild

Global Head of Marketing

Proactive communication, flexibility, and pragmatic approach

Their proactive communication, flexibility, and pragmatic approach to getting things done have been amazing.

Anne Woollett

Marketing Communications Manager

Improve The UX On Your
Current Site, Or Rebuild From
The Ground Up

Too often website projects deliver attractive but poorly converting sites, with decisions based on opinion rather than evidence. This frequently leads to regular costly redesigns, as the websites are not fit for purpose.

With our UX Design approach, you can take the risk out of the redesign process, with good user experience baked in from the start, giving your website a far longer shelf life.

If you’re not quite ready for a full redesign yet, we can make UX improvements to your existing WordPress website. Discovering pain points, removing areas of friction and blockers, and creating simpler paths to conversion.

Creating An Experience That Benefits Your Users. Not Just Something Pretty

If you’re a lover of ketchup then you’ll probably appreciate the squeezy bottle over the glass. Even though the glass bottle is more aesthetically pleasing, the squeezy bottle is far more practical and easy to use.

Your website should offer the same ease of use. It should be simple for users to access the information they need, buy the product they want, or make the request they have to.

If your website throws up roadblocks, pain points or frustrations, it is likely that users will leave, or develop a poor view of your brand.

Discover how to make your website easier to use

request a UX review.

Request Your UX Review

020 3355 8747

Call James our UX specialist

Know What Your Users Want So Your Website Doesn’t Fail

User experience design is more than just roadmapping page layouts or wireframes. It brings together a deeper understanding of user behaviour and desires, along with data analysis.

If you improve the overall user experience of your website, you will achieve higher conversion rates, users will be more likely to return, and more likely to share their experience with others.

UX provides a strong return on investment, and reduces the need for regular redevelopment. It removes subjectivity from the website design process, delivering a website based on absolutes, not guesswork.

By getting to know your users, how they interact with your website, and what they want to achieve, we can create personas. These represent you user types and allow us to tailor user journeys which meet their needs with ease. Personas can also be applied to your wider marketing strategy.

By understanding your users and their requirements, we can make decisions on the types of content your website needs. Content can be planned for users at different stages of the buying journey, to create value, authority, and consideration of your brand.

Using these methods, we can map the layout of your website and each constituent page, with user journeys clearly planned out. This helps us to visualise various paths through the website, and where components and CTAs need to live to maximise conversion.

At various stages of the process, we can test your site layout, content, images, and user journeys with real users. The feedback allows us to further refine and amend, based on actual user interaction and reporting .

Start Making Your Website More Profitable By Improving Your UX

Step one

Complete the review request form, and you will receive an email with a short questionnaire to complete. This helps us learn more about your goals and website objectives.

Step two

One of our UX experts will evaluate your website and focus on 5 key areas that all contribute to improving the usability and boost conversion rates.

Step three

We can provide a list of recommendations, and advice on the best approach moving forwards. If you'd like for us to quote on the work required, we'd be happy to do so.

Step four

An Agency With A Strong Focus On UX

We believe that every website should be built with user experience as the key consideration.

No matter how beautiful or innovative a website might be, without UX at its heart, it will struggle to convert without that core understanding of its users and their goals.

That is why good UX underpins everything we do. Our focus is providing exceptional user experiences, so that your website brings you more conversions from the traffic your marketing works hard to deliver.

Website Build

A Custom WooCommerce Website For An E-commerce Brand Who Outgrew Their Existing Website

Read Case Study

Website Build

A Visually Striking Multilingual WordPress Website Built For International Growth

Read Case Study

Website Build

A Scalable WordPress Website To Showcase A Care Home Group’s Award Winning Homes

Read Case Study

UX Design FAQ’s

What does UX Design mean?

UX is short for User Experience, and UX design is the practice of designing to improve a user experience. In web design, this means designing websites which provide positive and easy user journeys. This in turn improves the likelihood of conversions.

Why does UX Design matter?

Crazy Egg estimates that the average time spent on a website is only 15 seconds. So that is all the time you have to sell yourself and encourage visitors to stick around. Users are savvy and If they are met with a poor experience, they will leave and go elsewhere. If they buy a product or service from you, and the process is difficult or awkward, they won’t return.

Usability has become so important that it is even becoming a ranking signal for Google. If your site isn’t simple to use, it won’t rank as well as those that are.

Can I leave UX out of my web design project?

It’s not recommended. UX Design is based upon data and research. It removes the subjectivity from the web design process. Rather than basing a design on visuals only, or what a stakeholder thinks their users want, UX provides what users actually want. This improves performance and reduces the need for future redevelopment due to an underperforming website.

Can you carry out UX improvements on an existing website?

Yes we can. If you’re not ready for a full website redesign, and whether we built your WordPress website or not, we can make UX improvements to your existing website.

Want more control over
how you manage content in WordPress?

Edit content that was previously restricted and get creative with building pages in WordPress.

Let's Chat

UX Design Agency

UX Design For Exceptional Digital Experiences

Why UX Design?

Our UX Design Process

Improve The UX On Your Current Site, Or Rebuild From The Ground Up

Creating An Experience That Benefits Your Users. Not Just Something Pretty

Discover how to make your website easier to use

Know What Your Users Want So Your Website Doesn’t Fail

Start Making Your Website More Profitable By Improving Your UX

An Agency With A Strong Focus On UX

A Custom WooCommerce Website For An E-commerce Brand Who Outgrew Their Existing Website

A Visually Striking Multilingual WordPress Website Built For International Growth

A Scalable WordPress Website To Showcase A Care Home Group’s Award Winning Homes

UX Design FAQ’s

Improve The UX On Your
Current Site, Or Rebuild From
The Ground Up