UX Design Agency
UX Design For Exceptional Digital Experiences
Take the guesswork out of your next website redesign by taking a UX approach. This will result in a website built to give your users what they need, whilst delivering on your business objectives.
Why UX Design?
Websites that convert well are built with the user in mind.
Our data led approach is paired with our desire to understand exactly who is using your website, and what they are trying to achieve.
This user led approach allows us to tailor frictionless journeys through your website, which meet your users' specific needs and goals, and direct them to follow the actions you want them to take.
Want to discover what UX improvements can be made to your website? Request a free website UX review.
Creating An Experience That Users Want To Use. Not Just Something Pretty
If you’re a lover of ketchup then you’ll probably appreciate the squeezy bottle over the glass. Even though the glass bottle is more aesthetically pleasing, the squeezy bottle is far more practical and easy to use.
Your website should offer the same ease of use. It should be simple for users to access the information they need, buy the product they want, or make the request they have to.
If your website throws up roadblocks, pain points or frustrations, it is likely that users will leave, or develop a poor view of your brand.
Know What Your Users Want So Your Website Doesn’t Fail. An Investment In UX Design Delivers A Solid Return
User experience design is more than just roadmapping page layouts or wireframes. It brings together a deeper understanding of user behaviour and desires, along with data analysis.
If you improve the overall user experience of your website, you will achieve higher conversion rates, users will be more likely to return, and more likely to share their experience with others.
UX provides a strong return on investment, and reduces the need for regular redevelopment. It removes subjectivity from the website design process, delivering a website based on absolutes, not guesswork.
And Create User Personas
By getting to know your users, how they interact with your website, and what they want to achieve, we can create personas. These represent you user types and allow us to tailor user journeys which meet their needs with ease. Personas can also be applied to your wider marketing strategy.
By understanding your users and their requirements, we can make decisions on the types of content your website needs. Content can be planned for users at different stages of the buying journey, to create value, authority, and consideration of your brand.
Using these methods, we can map the layout of your website and each constituent page, with user journeys clearly planned out. This helps us to visualise various paths through the website, and where components and CTAs need to live to maximise conversion.
At various stages of the process, we can test your site layout, content, images, and user journeys with real users. The feedback allows us to further refine and amend, based on actual user interaction and reporting .
And Create User Personas
By getting to know your users, how they interact with your website, and what they want to achieve, we can create personas. These represent you user types and allow us to tailor user journeys which meet their needs with ease. Personas can also be applied to your wider marketing strategy.
By understanding your users and their requirements, we can make decisions on the types of content your website needs. Content can be planned for users at different stages of the buying journey, to create value, authority, and consideration of your brand.
Using these methods, we can map the layout of your website and each constituent page, with user journeys clearly planned out. This helps us to visualise various paths through the website, and where components and CTAs need to live to maximise conversion.
At various stages of the process, we can test your site layout, content, images, and user journeys with real users. The feedback allows us to further refine and amend, based on actual user interaction and reporting .
Improve The UX On Your
Current Site, Or Rebuild From
The Ground Up
Too often website projects deliver attractive but poorly converting sites, with decisions based on opinion rather than evidence. This frequently leads to regular costly redesigns, as the websites are not fit for purpose.
With our UX Design approach, you can take the risk out of the redesign process, with good user experience baked in from the start, giving your website a far longer shelf life.
If you’re not quite ready for a full redesign yet, we can make UX improvements to your existing WordPress website. Discovering pain points, removing areas of friction and blockers, and creating simpler paths to conversion.
- A data led approach
- Getting to know your users and their needs
- Decisions based on fact, removing subjectivity
Start Making Your Website More Profitable By Improving Your UX
UX Design FAQ’s
UX is short for User Experience, and UX design is the practice of designing to improve a user experience. In web design, this means designing websites which provide positive and easy user journeys. This in turn improves the likelihood of conversions.
Crazy Egg estimates that the average time spent on a website is only 15 seconds. So that is all the time you have to sell yourself and encourage visitors to stick around. Users are savvy and If they are met with a poor experience, they will leave and go elsewhere. If they buy a product or service from you, and the process is difficult or awkward, they won’t return.
Usability has become so important that it is even becoming a ranking signal for Google. If your site isn’t simple to use, it won’t rank as well as those that are.
It’s not recommended. UX Design is based upon data and research. It removes the subjectivity from the web design process. Rather than basing a design on visuals only, or what a stakeholder thinks their users want, UX provides what users actually want. This improves performance and reduces the need for future redevelopment due to an underperforming website.
Yes we can. If you’re not ready for a full website redesign, and whether we built your WordPress website or not, we can make UX improvements to your existing website.
