Use Polls To Boost Website Engagement & Keep Users Around

Keeping eyeballs on your website is a challenge for all marketers. With the rise of AI content tools that spit out the same old content, humans are becoming less interested in and engaged with written copy.

Challenge Their Ego & Capture Their Opinion

If your content is something that interests your reader then a quiz or survey can trigger an emotion to rope them in further.

I am a football fan and armchair football manager. I clearly know more than a professional football manager when it comes to team selection.

Yes, that was sarcasm. But this is the ploy that the BBC uses to capture visitors’ attention and get them to linger on their website for longer.

Asking for an opinion on England’s team selection or a suitable player’s position is something that will capture any football fan’s attention and allow them to voice their inner José Mourinho.

Here’s an example of a poll used on the BBC website.

What Do The Other Experts Say?

The example above is just a single question. But the exciting part is actually seeing how many people agreed with you, to validate your opinion.

Developed Functionality Or Embedded?

This is actually a third-party tool embedded on the website called Riddle. Riddle has a variety of usages for different industries. But ultimately it can be used well for publishers and marketers of content-heavy websites, restricted by what type of content they can add to the site. Or where they have a long wait for development turnaround.

After customising with Riddle an iframe can be embedded into most websites.

Spread The Word On Social

Another example from the BBC is a very similar team selection tool that they use. This is developed functionality within the website but is used frequently, so they get their money’s worth for sure.

The biggest advantage this has compared to Riddle is the shareable results area. Someone can choose their dream team and their sense of pride or competitiveness means that they’ll likely share the results.

The BBC then get the content shared on social media. Whilst friends of the sharer can all click through to the page and create their own dream team.

Keeping users on your website longer, keeping them engaged and encouraging them to bring their friends to say hello too.

What’s To Swipe & Deploy?

If your hands are tied through budgets or timelines, and you want to inject polls or user quizzes into your website then take a look at Riddle. There are many more applications and usages which you can explore when browsing yourself.

Typeform can work in a similar way to deliver quizzes that can be embedded. As well as for creating engaging forms if you don’t have a form generator on your website.

But if you want to invest some time and budget into something unique that can be developed, then look to the BBC for inspiration. See how your industry could do something similar, that results in your website visitors sharing your website with their colleagues or friends.

That’s a wrap for Swipe & Deploy #52. Join me next week when I’ll share another insight or piece of inspiration from around the web. 

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