WORDPRESS AGENCY BASED IN ESSEX & LONDON

We talk a lot about the importance of UX for e-commerce websites, from forms, product pages and imagery, to the full checkout process journey.

Welcome to the November edition of 'Whole Lotto Impact'. Providing monthly insights straight to your inbox, with the added opportunity to win great prizes just by being on the list...

Learn about the nuances and benefits of content delivery networks, and what options WordPress site owners have.

Quality, useful and thought-out product imagery can do wonders for user experience, increasing sales, reducing returns, and much more. But so many websites are still getting it wrong.

Both B2B and B2C businesses can add a little festive cheer to their website. So we thought we’d pull together a few ideas for inspiration.

If your website is a critical part of your business, keeping it secure should be one of your highest priorities. A hack which takes your site out of action could seriously damage revenue, and a data breach could come with serious repercussions.

Welcome to the October edition of 'Whole Lotto Impact'. Providing monthly insights straight to your inbox, with the added opportunity to win great prizes just by being on the list...

October is ADHD Awareness Month. Everyone has heard of ADHD right? So why does it need an awareness month? Let’s take a look at the misconceptions, reality, strengths, and making the workplace more inclusive for neurodiverse and neurotypical people alike.

It's easy to get confused by the plethora of LMS solutions on the market today. In this post, you can learn what to look for, and why a WordPress integrated solution might just be your best option.

The season of gifting and sales is nearly upon us. I know, I know, Halloween hasn’t even been and gone yet, but us marketers have to plan ahead. Black Friday, Christmas, and the post Christmas sales are looming, so is your website ready for all that entails?

Welcome to the September edition of 'Whole Lotto Impact'. Providing monthly insights straight to your inbox, with the added opportunity to win great prizes just by being on the list...

Let's be honest, when you have a new website built, you probably don't immediately think about the user roles. But you should. In this post, we'll explain the basics along with some best practices to keep your WordPress user management straightforward and secure.

It’s National Coding Week, a week-long event which strives to inspire, encourage, and aid adults and children to learn digital skills.

What do you you need to know about PHP as someone who owns or manages a WordPress website? Let's cover the basics.

A website redesign is a big investment, and can make or break your online success. It is so important to ...

Welcome to the August edition of 'Whole Lotto Impact'. It provides monthly insights straight to your inbox, with the added opportunity to win great prizes just by being on the list...

While most pop-up banners have largely disappeared in the modern web experience, exit intent banners persist - and are smarter than ever. In this post, we're digging into the technology, how it can help (and hurt) your strategy, and how to implement it on your website.

One trend we have noticed of late, is a mass exodus of businesses from custom CMS’s to open source options. Particularly WordPress.

Welcome to the July edition of 'Whole Lotto Impact'. It provides monthly insights straight to your inbox, with the added opportunity to win great prizes just by being on the list...

WordPress 5.8 is scheduled for release today. So what can we expect from the latest version of WordPress Core?

WebP images are quickly gaining popularity, and it's not hard to see why. This simple guide will cover what WebP is, browser compatibility, and pros & cons for WordPress sites.

There are (at the time of writing this) 58,864 plugins available for WordPress.

Welcome to the June edition of 'Whole Lotto Impact'. It provides monthly insights straight to your inbox, with the added opportunity to win great prizes just by being on the list...

Who wins in the battle of WooCommerce vs. Shopify? As we compare the two e-commerce giants on all major categories, a clear winner emerges.

Take control of your preview images when sharing your WordPress pages and posts on social media. A 4 minute video can teach you how to change the image within the Yoast SEO plugin for WordPress.

Alongside our series of posts for businesses moving to full time remote working, we thought we’d pull together a post of tips from the seasoned remote workers at Impact, for those new to remote, or those moving into fully remote, after dipping their toes into it during recent lockdowns.

With many companies choosing post lockdown, to move to remote working either full time or partially, there has been a lot of talk about workplace culture and employee motivation.

There are a lot of CMS options out there. Picking the right one for your website can be an overwhelming task. Many select one, only to find out it doesn't give them what they need. So here are some things to look out for.

Welcome to the return of the Impact Lottery, Beautifully named by our Vikki 'Whole Lotto Impact'. Which provides monthly insights however, with the opportunity to win prizes just by being on the list...

Payment gateways help to close the deal for ecommerce websites looking to attract and convert online customers. In this guide, we'll cover both what to look for when finding a gateway and the best payment options to integrate into your WooCommerce website.

Let's dive into the checkout processes for 2 online retailers, and find out what makes them so good for users.

What makes a positive online checkout process experience? Here are 10 things I think all ecommerce websites should try to achieve for an optimal user experience.

What exactly is a staging site, what are they for, and should you have one? Let's jump in.

What are the common pros and cons associated with guest checkouts?

Done right, image compression can make or break your website and affect search performance. In this guide, we cover the basics, from the types of compression available to the steps you can take for your own website.

Search engine optimisation is complex but has the potential for immense success. Learn about basic definitions and best practices before diving into the strategies you can take on yourself and those you should outsource.

The right online store can make or break your e-commerce business. We break down the differences and nuances of WooCommerce vs. Magento, and which one you should choose to help your business grow.

Over the next couple of years, Drupal will be ending support for Drupal 7 & Drupal 8. If your website is built on either, make sure you're ready.

Google recently announced that FLoC is in the works. But what is it, and why is it being developed?

For something so ubiquitous, it’s amazing how wrong websites still get forms, and the huge impact a poorly designed form can have on conversion rates.

WordPress version 5.7 “Esperanza” was released on March 9, 2021.

As an ISO 9001:2015 certified agency, we make sure we renew our certification annually.

A pre-built WordPress template is cheap and tempting. But is it the right choice for your business? In this guide, we'll explore the difference between pre-built and custom WordPress sites, and how to choose the right option to help your business grow.

In this post we'll put to rest, some of the major misconceptions and myths that persist around WordPress and its credentials as a CMS.

If you are a digital critical business, with a website you rely on for leads or sales, then that website needs expert care.

In the battle of the CMS's, a frequent pairing is WordPress vs Drupal. Both are free, open source, and have been around for quite some time.

Proving ROI might as well be the holy grail of digital marketing. In this post, you'll learn the basics of digital conversion types, and how to calculate your conversion rate.

We're just a few months away from Google's release of Core Web Vitals. Learn what that means, and how you can prepare for the June 2021 release.

As a WordPress development agency, being dubbed as one of the best is a huge deal. Truth be told, this industry is pretty huge and the competition is tough.

They're necessary, but also deserve close attention. Join us for a deep dive into the nuances of transactional emails, their importance, and the types you'll need to satisfy and exceed audience expectations.

The age of legacy CMS solutions has come and gone. In this post, we'll highlight just why it no longer works well for enterprise-level clients, and how WordPress can become a better enterprise CMS platform.

Managing multiple websites for a single business can be complicated. This guide serves as an introduction to WordPress Multisite, helping businesses understand whether the feature is right for them and how to begin thinking about implementation.

Done right, Google remarketing is a core piece of your advertising and conversion efforts. In this post, we'll cover both the basic concept, its benefits, and the steps you can take to set up your own remarketing campaign.

It's that time of year again! No, I don't mean Christmas. I mean the month of the 'year in review' blog posts. Here is ours.

Impact Media planted 500 Trees in North America to thank our clients for supporting us in 2020.

You know that blogging can have a powerful impact on your online presence. You've read the statistics about increased conversions, better brand awareness, and more credibility. But how do you get there?

Redeveloping a company website is sometimes seen as solely the marketing team's role, with sign off from the powers above. However, the inclusion of all major departments can contribute towards a far more widely adopted and successful website.

Password management company NordPass have recently released their list of the most common passwords of 2020, and it’s not comforting reading!

Your homepage is the gateway to your entire website. It's your opportunity to make a great first impression and drive your visitors towards a conversion. These 11 factors help you make your homepage a success by optimising it for audience expectations and needs.

They only take up a little bit of physical space, but call to action buttons take on outsized importance in your digital marketing and website efforts. Learn how you can optimise them to drive conversions and marketing success.

Don't let a slow website stand in the way of attracting customers. Find out how to assess and improve your website's speed.

We will be operating as normal throughout the coming lockdown period.

They may sound obscure. But wireframes are actually a core part of the web design project, helping you prioritise UX and reducing subjectivity in the success of your web development project.

Redirects are necessary on almost every website. In this post you'll learn about the 301 redirects along with how to use them.

A look at the benefits of using call tracking software, and how to set it up.

A handy guide on how and why you should add push notifications to your website.

A handy guide on how and why you should add push notifications to your website.

Some tools we recommend for making remote working work for you.

We list 7 great reasons to keep your company blog updated on a regular basis.

Our SEO partners, Footprint Digital share their tips on getting the most out of Yoast.

In many ways, website cache is the secret to the way the modern internet works, a small cog in a giant wheel that is nonetheless essential.

We joined the guys from the WP Builds podcast to share our approach to web development, along with some of our favourite tools and apps.

There are upsides and downsides to live chat; not every business will be able to take advantage of every positive aspect, and not every business will be able to evade every negative one. However, with proper preparation and knowledge on your side, you’ll be well-poised to make informed decisions about how to leverage the technology to your benefit.

We entered our team into a Charity 6-a-side football tournament to raise money for Help For Heroes

A little recap of my 5 favourite speakers from WordCamp London 2019.

Reviews and testimonials now play a major role in how people across industries make buying decisions. Hearing from peers about the value (or lack thereof) of a product or service lends credibility to the messaging.

After you put all of this time and effort in, it’s frustrating when you realise a large portion of your visitors are leaving the site without converting into customers. Why are they doing this? And more importantly, what can you do to fix it?

The first few posts of a company blog tend to be spirited, exciting, and well-attuned to the needs of the customer. However, as the months go on, you may find it challenging to sustain your blog, even if you are choosing to update only once a month. As you work on content idea generation, keep these principles in mind.

We hope you enjoy our festive game and we’d love to see or hear your highest scores – please include the hashtag or mention us in your social posts. #ImpactConnect4.

Hackers understand security and if your site is unprotected, they will see this as an opportunity, the same way a thief will open your car door, if it’s left unlocked.

Conversion optimisation can be as simple as improving your UX. These 5 tips improve experiences while building a better funnel.

Like Impact, 2018 means that WordPress is celebrating its 15th birthday and on this special anniversary it has introduced an exciting new block based content editing experience.

So you’ve spent time researching the product you are about to buy, read reviews and done your due diligence on ...

We’ve been integrating WordPress into the websites we build since 2008. By sponsoring one of the many WordPress conference / events allows us to give back to the community based project.

We are pleased to announce that we are now successfully certified, and before the deadline has passed.

After launching their new Google Maps Platform recently they’re changing the way they charge companies using their Google Maps API. Here’s an overview of what has changed, what charges are coming into place and who is likely to be most affected.

Love it or hate them, website popups can be highly effective at capturing email addresses and signups. In the wake of GDPR, we provide a review on a plugin that can help marketers rebuild their email lists. Introducing Popup Builder.

Our WordPress support and maintenance saves our clients a considerable amount of time each month. With testing, updates and being on call if the worst should happen, we decided to create an infographic to showcase some of the time savings.

We love WordPress (obviously) but the media library does frustrate us with its lack of organisation. Well if it frustrates you to, then you’ll love WP Media Folder.

Whether it’s speed or price; WordPress templates flood the market, but not all are fit for purpose. We provide our thoughts on the pros and cons on both the template / theme and the custom / bespoke approach.

Have you updated your privacy policy yet in relation to the upcoming GDPR regulation change? If the answer is no, then we have some good news for you.

This guide will help you understand what actions are required to help ensure your WordPress website is GDPR compliant by May 25th 2018.

This has been a long time coming, and since mobile devices now equate to 52.8% of all web traffic compared to 43.26% Desktop traffic; it’s now time your website started thinking mobile first. If it doesn’t, Google will be soon dropping your website from their search results.

2018 is Impact Media’s 15th year in business and this week we’ve also scheduled in our 8000th project. But much has changed in 15 years.

If your website uses ReCaptcha V1 you’ll need to upgrade it before March 31st 2018 to ensure your contact forms continue to function correctly.

Google will be soon punishing website owners without SSL certificates or a HTTPS connection; here’s what you need to know to avoid having your website publicly shamed.

Managing a WordPress website can take time out of your day to keep maintained and healthy. Are you doing any of these 9 things in your WordPress website?

Whether you’ve personally experienced your website going down or been witness to a website falling over due to high demand, fact is; it does happen and more than you might think.

Whether you are pushing out Groupon deals or introducing new products and services to capture new business; are the experiences consistent with your customer’s brand expectations?

If your company could be known for a single thing, what would it be? These 15 brands seemed to have nailed it…