Vikki Baker
Digital Marketing Manager

Vikki Baker - Digital Marketing Manager
Vikki has been in Digital Marketing for over a decade. She's an SEO and content nerd, with a lot of love for WordPress.

Background & Skills

Vikki has been in digital marketing for over 12 years, working for digital agencies and web development agencies to deliver marketing strategies for growth.

Her skillset includes content marketing, SEO, PPC, email and social media, just to name a few. She loves getting hands-on, and understanding what different audiences want.

She has a lifelong love of learning and digests enormous amounts of web design, web development, and digital marketing content. She is a bit of an SEO geek. Vikki loves researching and writing interesting and useful content. She can usually be found with a huge mug of coffee in hand and her trusty cats beside her.

WordPress Experience

Vikki has always been a big fan of WordPress, building sites and blogs with it since it first launched. She is very proficient with HTML & CSS, and has a solid understanding of JavaScript, JSON, and PHP.

She has worked alongside professional WordPress Developers for the entire span of her marketing career, understanding the vital importance of building good relationships and knowledge sharing between Developers and SEO teams to get the best out of a website build.

Vikki joined the Impact team in 2020 due to her love of WordPress, and being well suited to the remote working lifestyle.

Digital Industry Passions

Vikki is very passionate about building stronger and more beneficial relationships between development and SEO teams, to deliver better results for clients.

She is also a big fan of pushing for better web accessibility, and UX in general.

Relevant Certifications

  • Google Ads Search Certification
  • Google Analytics Individual Qualification
  • Google Ads Display Certification
  • Prince2 Foundation Qualification

Favourite Tools

  • Screaming Frog SEO Spider
  • Search Console
  • Lighthouse
  • Google Tag Manager


When not at work, Vikki loves spending her time playing computer games and tabletop games including D&D.

She also loves drawing, and reading sci-fi and fantasy novels, along with lots of books on physics. One of her biggest heroes is Richard Feynman.

She enjoys very loud music and loves seeing bands live.

She's also very passionate about protecting wildlife, rewilding, and animal welfare.

Vikki Baker - Digital Marketing Manager
Key Facts
#1 Fun Fact
Former archaeologist
#2 Forgotten Achievement
Won a Barclays Bank colouring competition in the early 90's
#3 Karaoke Number
All signs Point To Lauderdale by A Day To Remember
Articles & Insights Written by Vikki