Vikki Baker
Digital Marketing Manager

WordPress Core version 7.1 was released on August 19th. Here's a quick summary of some of the main changes and updates.

Discover the key factors in a successful domain migration. Understand the risks before making this crucial change.

Website consolidations are high risk in almost all cases, so if you're certain you want to go ahead with one, make sure you're prepared. This post looks at some important areas to ensure you cover when in the planning stages of a website consolidation.

Stay informed about the latest developments in email tracking. Compliance in the EU and UK is more complex than ever for businesses.

And what you should actually do about it.

A few popular eCommerce website features that you may want to consider adding to your website design brief.

This post is designed to help marketing teams and professionals without an SEO background, who have access to their company's Search Console account, and are daunted by the Page Indexing report.

If you received an email from Microsoft, Google, or your CMP in early 2026 warning you about TCF v2.3, you ...

The key things to consider when crafting great product pages.

A deceptive practice that has always been frowned upon, has now been officially added to Google's spam policies.

We've been shortlisted as finalists for the Standout B2C Website of the Year, in this year's UK Digital Excellence Awards!

Get to grips with schema basics, evaluating whether your site needs it, and how to work with your team to get it implemented correctly.

A summary of my day at this year's WTS Fest. I've been in SEO for 15 years, and it's my favourite industry conference.

The new year is looming, which can only mean one thing. Another annual roundup post!

WordPress Core version 6.9, the last major update of 2025, was released on December 2nd. Here's a quick summary of some of the main changes and updates.

A simple guide on connecting your work email address with a Google account.

Impact Media recently picked up 2 wins from the Cloudways Awards 2025, taking home Best eCommerce Website Design, and Best Mobile Commerce Experience.

Is it time to redesign, or could evolving your existing website extend its lifespan, whilst providing you with the features, functionality or performance required?

A look at some of the most popular Consent Management Platforms that are compatible with WordPress websites.

A look at why employee passwords are such a critical part of your organisation’s digital security, and what you can do about it.

In this post we take a look at what is known currently about how to build and optimise sites for visibility in AI assisted search.

A brief look at Google's new Offerwall feature in Ad Manager, a potential new revenue stream for web publishers.

If you're running Google Ads and using Enhanced Conversions to improve the accuracy of your conversion tracking, this update is important to be aware of. You may need to update your existing Tag Manager Enhanced Conversions set up, to maintain accurate tracking go forwards.

Learn about AVIF, a promising image format that offers efficient compression without quality loss for web images.

Your website is your core digital asset. It is likely at the heart of all of your marketing efforts, and ...

Using personalisation in eCommerce is a great way to increase engagement, boost conversions, and foster customer loyalty.

Having a strong online portfolio is essential for businesses in the construction industry and adjacent sectors like building materials manufacturers, or tool and machinery providers. 

The new year is looming, which can only mean one thing. Another annual roundup post!

Providing a good user experience should go beyond frontend usability. Discover the importance of backend usability for successful websites.

Unmasking Dark UX patterns: Discover the manipulative web design techniques that deceive users and harm trust.

Explore the pros and cons of dynamic pricing in eCommerce, and gain an understanding of the ethical considerations associated with this pricing strategy.

Impact Media has been shortlisted as a finalist in 4 categories in the 2024 UK eCommerce Awards.

Discover the power of Enhanced Conversions in Google Ads. Learn how this feature can help you optimise campaigns while respecting user privacy.

When launching a new website, whether completely new, or a redesign of an existing site, SEO should be high on your list of considerations.

For the majority of businesses, having a strong online presence is crucial.

Businesses are constantly striving to produce fresh and engaging content. However, the often overlooked goldmine of existing blog posts can be an untapped resource. Revisiting and refreshing old content can be a time and cost effective way to improve the value of existing content and increase organic traffic.

A look at how to best handle out-of-stock items, whether they are temporarily or permanently out-of-stock.

A look at Google Consent Mode and what it means for your marketing.

The team has been shortlisted as a finalist in the 2024 UK Dev Awards.

In June 2025 the European Union is set to implement the European Accessibility Act.

If your business operates in the US you may have heard of ADA Compliance.

WordPress Core version 6.3 is released today. So let's take a quick look at some of the main changes it brings with it.

There are some important GA4 tasks to complete to ensure your Google Ads aren't impacted when Universal Analytics sunsets in a month.

A look 3 examples of well designed service pages, B2B and B2C, and the inspiration and learnings we can take from them.

The basket page is an incredibly important stage in the buying journey for many online retailers, and it is usually the gateway page to the checkout. Investing time in getting it right can have a huge impact on reducing abandonment rates and overall user experience.

Nostalgia has played a huge part in pop culture and marketing over the past decade or so. It can be a powerful way to connect with your audience when done right.

A brief round-up of the Women In Tech SEO WTSFest 2023.

If looking at getting your website redesigned, you may have come across references to WCAG. But what is WCAG, why does it exist and why should you be aware of it before you choose your web development partner?

AI-generated content is in every marketer's mouth these days. But what does it actually mean? What can this technology do, and where might its limitations lie? Join us for an unbiased exploration of one of the most controversial topics in marketing today.

It's been a very busy year for anyone involved in Google Search. Whether organic or paid, there have been a host of updates, new features, and launches across the board.

5 ideas to improve the user experience of address collection on your website.

Pop-ups walk a fine line between being intrusive and being an effective conversion tool. Learn about the different types and best practices when implementing them into your marketing strategy.

A look at how providing more useful sizing information can improve user experience, increase sales, and reduce returns.

SEO (Search Engine Optimisation) is constantly changing. Search engines are always evolving their algorithms, aiming to improve how they decide what pages should rank for any given search query.

Whether you have an SEO agency, freelancer, or manage SEO in house, there are a number of tools out there to help make search engine optimisation easier. Many of them are also useful for anyone managing a WordPress site day-to-day.

It’s very easy to get wrapped up or sidetracked when managing the process of a website redesign. A new website is a big deal. Trying to remember everything and map out what needs to be done can be overwhelming.

A look at mobile navigation trends on 10 top UK websites, to better understand UX & UI design for broad audiences.

No doubt you have experienced website HTTP status codes, most likely in the form of an error code, the most well known being the 404 error. But how many of these codes exist and what do they mean?

Quality, useful and thought-out product imagery can do wonders for user experience, increasing sales, reducing returns, and much more. But so many websites are still getting it wrong.

The season of gifting and sales is the most important time of year for many eCommerce retailers, and the worst possible time for your website to let you down. Whether you're gearing up for Black Friday, Christmas, or the post-Christmas sales, preparation needs to start months in advance.

6 of the most common web design mistakes we see and how to avoid them. Make sure that your next web design project is a success.

There are nearly 60,000 plugins available for WordPress. Knowing which to trust, and which are worthwhile can be overwhelming.

Let's dive into the checkout processes for 2 online retailers, and find out what makes them so good for users.

What are the common pros and cons associated with guest checkouts?

Done right, image compression can make or break your website and affect search performance. In this guide, we cover the basics, from the types of compression available to the steps you can take for your own website.

They're necessary, but also deserve close attention. Join us for a deep dive into the nuances of transactional emails, their importance, and the types you'll need to satisfy and exceed audience expectations.

Done right, Google remarketing is a core piece of your advertising and conversion efforts. In this post, we'll cover both the basic concept, its benefits, and the steps you can take to set up your own remarketing campaign.

You know that blogging can have a powerful impact on your online presence. You've read the statistics about increased conversions, better brand awareness, and more credibility. But how do you get there?

Password management company NordPass have recently released their list of the most common passwords of 2020, and it’s not comforting reading!

Redirects are necessary on almost every website. In this post you'll learn about the 301 redirects along with how to use them.

A look at the benefits of using call tracking software, and how to set it up.