Digital Marketing Manager
Background & Skills
Vikki has been in digital marketing for over 10 years, working for digital agencies to deliver marketing strategies for growth.
Her skillset includes content marketing, SEO, PPC, email and social media, just to name a few. She loves getting hands-on, and understanding what different audiences want.
She joined the Impact team due her love of WordPress, and being well suited to the remote working lifestyle.
She is a bit of an SEO geek, and loves researching and writing interesting content. She can usually be found with a huge mug of coffee in hand and her trusty cat beside her.
When not at work, she loves gaming, D&D, drawing, and very loud music.
SEO Tools, Plugins & Extensions Useful For WordPress...
Whether you have an SEO agency, freelancer, or manage SEO in house, there are a number of tools out there to help make search engine optimisation easier. Many of them are also useful for anyone managing a WordPress site day-to-day.
A Guide to Using Google’s Optimize to Improve Your ...
A guide to using Google's Optimize. Covering what it is, why to use it, the tests you can run, and how to set them up.
Important Things to Remember for Your Website Redesign ...
It’s very easy to get wrapped up or sidetracked when managing the process of a website redesign. A new website is a big deal. Trying to remember everything and map out what needs to be done can be overwhelming.
Mobile Navigation Design Trends on 10 Top UK Websites
A look at mobile navigation trends on 10 top UK websites, to better understand UX & UI design for broad audiences.
The Big Fat Stats & News Roundup of the Year –...
Another year has flown by, which can only mean one thing. Another roundup post!
HTTP Status & Error Codes – What are They ...
No doubt you have experienced website HTTP status codes, most likely in the form of an error code, the most well known being the 404 error. But how many of these codes exist and what do they mean?
Providing a Better User Experience With Your Product Imagery
Quality, useful and thought-out product imagery can do wonders for user experience, increasing sales, reducing returns, and much more. But so many websites are still getting it wrong.
ADHD In The Workplace – ADHD Awareness Month
October is ADHD Awareness Month. Everyone has heard of ADHD right? So why does it need an awareness month? Let’s take a look at the misconceptions, reality, strengths, and making the workplace more inclusive for neurodiverse and neurotypical people alike.
Is Your Website Ready For Black Friday, Christmas & ...
The season of gifting and sales is nearly upon us. I know, I know, Halloween hasn’t even been and gone yet, but us marketers have to plan ahead. Black Friday, Christmas, and the post Christmas sales are looming, so is your website ready for all that entails?
National Coding Week. Could A Career In Digital Be Right ...
It’s National Coding Week, a week-long event which strives to inspire, encourage, and aid adults and children to learn digital skills.
6 Common Web Design Mistakes & How To Avoid Them
A website redesign is a big investment, and can make or break your online success. It is so important to ...
7 Of Our favourite WordPress Plugins
There are nearly 60,000 plugins available for WordPress. Knowing which to trust, and which are worthwhile can be overwhelming.
2 Examples Of Excellent Online Checkouts
Let's dive into the checkout processes for 2 online retailers, and find out what makes them so good for users.
Why E-commerce Sites Should Offer A Guest Checkout Option
What are the common pros and cons associated with guest checkouts?
The What, Why & How Of Image Compression For Fast-Lo...
Done right, image compression can make or break your website and affect search performance. In this guide, we cover the basics, from the types of compression available to the steps you can take for your own website.
What the FLoC? Will Google’s Federated Learning of ...
Google recently announced that FLoC is in the works. But what is it, and why is it being developed?
What Is Transactional Email, And Why Do You Need It?
They're necessary, but also deserve close attention. Join us for a deep dive into the nuances of transactional emails, their importance, and the types you'll need to satisfy and exceed audience expectations.
The What, Why, And How Of Google Remarketing
Done right, Google remarketing is a core piece of your advertising and conversion efforts. In this post, we'll cover both the basic concept, its benefits, and the steps you can take to set up your own remarketing campaign.
The Big Fat Stats Roundup of the Year – 2020
It's that time of year again! No, I don't mean Christmas. I mean the month of the 'year in review' blog posts. Here is ours.
10 Steps to Write An Effective Blog Post
You know that blogging can have a powerful impact on your online presence. You've read the statistics about increased conversions, better brand awareness, and more credibility. But how do you get there?
Passwords – We’re Still Getting Them Wrong!
Password management company NordPass have recently released their list of the most common passwords of 2020, and it’s not comforting reading!
What is a 301 Redirect and How do They Work?
Redirects are necessary on almost every website. In this post you'll learn about the 301 redirects along with how to use them.