Digital Marketing Manager
Background & Skills
Vikki has been in digital marketing for 10 years, working for digital agencies to deliver marketing strategies for growth.
Her skillset includes content marketing, SEO, PPC, email and social media, just to name a few. She loves getting hands-on, and understanding what different audiences want.
She joined the Impact team due her love of WordPress, and being well suited to the remote working lifestyle.
She is a bit of an SEO geek, and loves researching and writing interesting content. She can usually be found with a huge mug of coffee in hand and her trusty cat beside her.
When not at work, she loves gaming, D&D, drawing, and very loud music.
The What, Why & How Of Image Compression For Fast-Lo...
Done right, image compression can make or break your website and affect search performance. In this guide, we cover the basics, from the types of compression available to the steps you can take for your own website.
What The FLoC? Will Google’s Federated Learning of ...
Google recently announced that FLoC is in the works. But what is it, and why is it being developed?
What Is Transactional Email, And Why Do You Need It?
They're necessary, but also deserve close attention. Join us for a deep dive into the nuances of transactional emails, their importance, and the types you'll need to satisfy and exceed audience expectations.
The What, Why, And How Of Google Remarketing
Done right, Google remarketing is a core piece of your advertising and conversion efforts. In this post, we'll cover both the basic concept, its benefits, and the steps you can take to set up your own remarketing campaign.
The Big Fat Stats Roundup of the Year – 2020
It's that time of year again! No, I don't mean Christmas. I mean the month of the 'year in review' blog posts. Here is ours.
10 Steps to Write An Effective Blog Post
You know that blogging can have a powerful impact on your online presence. You've read the statistics about increased conversions, better brand awareness, and more credibility. But how do you get there?
Passwords – We’re still getting them wrong!
Password management company NordPass have recently released their list of the most common passwords of 2020, and it’s not comforting reading!
What Is A 301 Redirect And How Do They Work?
Redirects are necessary on almost every website. In this post you'll learn about the 301 redirects along with how to use them.