Joe Dawson
Head of Digital

Background

Joe first got into design at school by creating MySpace profiles for his friends, and his passion grew from there. He then built his first full website, for his school, for their '5 A-Day' scheme.

He's been designing and building websites ever since for work and in his spare time.

Role

As Head of Digital at Impact, Joe is involved in projects from the planning stage, then taking them into UX and wireframing, and finally into design. From time to time he also gets involved with development.

He likes to attend as many WordPress conferences as possible, to continuously build on his expertise.

Interests

In his spare time Joe spends an obscene amount of time playing computer games online, both casually and competitively.

He's always designing and building websites at any opportunity, so has numerous side projects, and has built a number of Laravel packages, accumulating almost 50,000 downloads

#1 Fun Fact

Published Poet

#2 Forgotten Achievement

Once played the recorder at Cliffs Pavilion

#3 Karaoke Number

Avoids karaoke at all costs

View All Insights

May 10th, 2021

5 min read

Getting The Online Checkout Process Right

What makes a positive online checkout process experience? Here are 10 things I think all ecommerce websites should try to achieve for an optimal user experience.

11 Tips To Make Your Homepage A Success

Your homepage is the gateway to your entire website. It's your opportunity to make a great first impression and drive your visitors towards a conversion. These 11 factors help you make your homepage a success by optimising it for audience expectations and needs.

Joe Dawson

November 4th, 2020

5 min read

Wireframes: The Secret Sauce For Improving UX In Web Design

They may sound obscure. But wireframes are actually a core part of the web design project, helping you prioritise UX and reducing subjectivity in the success of your web development project.

4 Reasons People Are Leaving Your Website

After you put all of this time and effort in, it’s frustrating when you realise a large portion of your visitors are leaving the site without converting into customers. Why are they doing this? And more importantly, what can you do to fix it?

What Does Responsive Web Design Mean?

Having a responsive website will enable you to give your visitors the best experience possible, from any device they choose to access it from. Its core purpose is to optimise the viewing and interaction experience of your site.

Joe Dawson