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Why Good Usability Extends Further Than Your Website's Frontend

Providing a good user experience should go beyond frontend usability. Discover the importance of backend usability for successful websites.

Vikki Baker

Most Recent Insights

WordPress

June 5th, 2025

12 min read

What Every Marketing Team Should Know About Their WordPre...

For marketing teams working with WordPress websites, especially within medium to enterprise-level organisations, it’s no longer enough to simply 'have a website'.

Richard Ramirez

Marketing

May 28th, 2025

7 min read

Why You May Need To Update Your Enhanced Conversions Set ...

If you're running Google Ads and using Enhanced Conversions to improve the accuracy of your conversion tracking, this update is important to be aware of. You may need to update your existing Tag Manager Enhanced Conversions set up, to maintain accurate tracking go forwards.

Vikki Baker

Web Design

May 14th, 2025

8 min read

A User-First Approach To University Website Design & ...

A look at how effective web design can meet the needs, and enhance the experience of the wide range of audience groups served by university websites.

Joe Dawson

WordPress

April 16th, 2025

4 min read

WordPress 6.8 – What’s New In WordPress Core?

WordPress Core version 6.8 was released on April 15th. Here's a quick summary of some of the main changes and updates.

Crystal Coates

Web Design

April 9th, 2025

6 min read

What Is AVIF & Will It Be The Future Of Image Formats...

Learn about AVIF, a promising image format that offers efficient compression without quality loss for web images.

Vikki Baker

Marketing

March 27th, 2025

6 min read

A Marketer’s Guide To Website Performance Metrics F...

Your website is your core digital asset. It is likely at the heart of all of your marketing efforts, and ...

Vikki Baker

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WordPress

June 5th, 2025

12 min read

What Every Marketing Team Should Know About Their WordPre...

For marketing teams working with WordPress websites, especially within medium to enterprise-level organisations, it’s no longer enough to simply 'have a website'.

Richard Ramirez

Marketing

May 28th, 2025

7 min read

Why You May Need To Update Your Enhanced Conversions Set ...

If you're running Google Ads and using Enhanced Conversions to improve the accuracy of your conversion tracking, this update is important to be aware of. You may need to update your existing Tag Manager Enhanced Conversions set up, to maintain accurate tracking go forwards.

Vikki Baker

Web Design

May 14th, 2025

8 min read

A User-First Approach To University Website Design & ...

A look at how effective web design can meet the needs, and enhance the experience of the wide range of audience groups served by university websites.

Joe Dawson

WordPress

April 16th, 2025

4 min read

WordPress 6.8 – What’s New In WordPress Core?

WordPress Core version 6.8 was released on April 15th. Here's a quick summary of some of the main changes and updates.

Crystal Coates

Web Design

April 9th, 2025

6 min read

What Is AVIF & Will It Be The Future Of Image Formats...

Learn about AVIF, a promising image format that offers efficient compression without quality loss for web images.

Vikki Baker

Marketing

March 27th, 2025

6 min read

A Marketer’s Guide To Website Performance Metrics F...

Your website is your core digital asset. It is likely at the heart of all of your marketing efforts, and ...

Vikki Baker

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What Is Google Consent Mode V2?

A look at Google Consent Mode and what it means for your marketing.

Vikki Baker

Web Design

European Accessibility Act Blog Hero Image

January 4th, 2024

6 min read

What You Should Know About The European Accessibility Act...

In June 2025 the European Union is set to implement the European Accessibility Act.

Vikki Baker

WordPress

February 23rd, 2021

7 min read

Debunking Common WordPress Myths

In this post we'll put to rest, some of the major misconceptions and myths that persist around WordPress and its credentials as a CMS.

Richard Ramirez

WordPress

January 5th, 2021

8 min read

What Is WordPress Multisite? A Simple Guide

Managing multiple websites for a single business can be complicated. This guide serves as an introduction to WordPress Multisite, helping you to understand whether it could be right for your business, and how to begin thinking about implementation.

Rommel Plofino

UX & CX

November 4th, 2020

13 min read

Wireframes: The Secret Sauce For Improving UX In Web Design

They may sound obscure. But wireframes are actually a core part of the web design project, helping you prioritise UX and reducing subjectivity in the success of your web development project.

Joe Dawson

WordPress

June 21st, 2018

8 min read

Custom vs Template WordPress Sites: Pros, Cons & What...

Whether down to price or time, WordPress templates flood the market. But not all are fit for purpose. Here are our thoughts on the pros and cons of the template/theme approach, vs the custom WordPress approach.