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INSIGHTS FROM THE IMPACTERS

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Featured Post
November 8th, 2024
12 Min Read
WordPress

Why Good Usability Extends Further Than Your Website's Frontend

Providing a good user experience should go beyond frontend usability. Discover the importance of backend usability for successful websites.

Vikki Baker
Featured Post
 
Vikki Baker
November 8th, 2024
Why Good Usability Extends Further Than Your Website's Frontend
Providing a good user experience should go beyond frontend usability. Discover the importance of backend usability for successful websites.
12 Min
WordPress

Most Recent Insights

WordPress
June 5th, 2025
12 min read

What Every Marketing Team Should Know About Their WordPre...

For marketing teams working with WordPress websites, especially within medium to enterprise-level organisations, it’s no longer enough to simply 'have a website'.

Richard RamirezRichard Ramirez
 
Marketing
May 28th, 2025
7 min read

Why You May Need To Update Your Enhanced Conversions Set ...

If you're running Google Ads and using Enhanced Conversions to improve the accuracy of your conversion tracking, this update is important to be aware of. You may need to update your existing Tag Manager Enhanced Conversions set up, to maintain accurate tracking go forwards.

Vikki BakerVikki Baker
 
Web Design
May 14th, 2025
8 min read

A User-First Approach To University Website Design & ...

A look at how effective web design can meet the needs, and enhance the experience of the wide range of audience groups served by university websites.

Joe DawsonJoe Dawson
 
WordPress
wordpress 6.3 blog hero image
April 16th, 2025
4 min read

WordPress 6.8 – What’s New In WordPress Core?

WordPress Core version 6.8 was released on April 15th. Here's a quick summary of some of the main changes and updates.

Crystal CoatesCrystal Coates
 
Web Design
April 9th, 2025
6 min read

What Is AVIF & Will It Be The Future Of Image Formats...

Learn about AVIF, a promising image format that offers efficient compression without quality loss for web images.

Vikki BakerVikki Baker
 
Marketing
March 27th, 2025
6 min read

A Marketer’s Guide To Website Performance Metrics F...

Your website is your core digital asset. It is likely at the heart of all of your marketing efforts, and ...

Vikki BakerVikki Baker
 
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Most Recent Insights

WordPress
June 5th, 2025
12 min read

What Every Marketing Team Should Know About Their WordPre...

For marketing teams working with WordPress websites, especially within medium to enterprise-level organisations, it’s no longer enough to simply 'have a website'.

Richard RamirezRichard Ramirez
 
Marketing
May 28th, 2025
7 min read

Why You May Need To Update Your Enhanced Conversions Set ...

If you're running Google Ads and using Enhanced Conversions to improve the accuracy of your conversion tracking, this update is important to be aware of. You may need to update your existing Tag Manager Enhanced Conversions set up, to maintain accurate tracking go forwards.

Vikki BakerVikki Baker
 
Web Design
May 14th, 2025
8 min read

A User-First Approach To University Website Design & ...

A look at how effective web design can meet the needs, and enhance the experience of the wide range of audience groups served by university websites.

Joe DawsonJoe Dawson
 
WordPress
wordpress 6.3 blog hero image
April 16th, 2025
4 min read

WordPress 6.8 – What’s New In WordPress Core?

WordPress Core version 6.8 was released on April 15th. Here's a quick summary of some of the main changes and updates.

Crystal CoatesCrystal Coates
 
Web Design
April 9th, 2025
6 min read

What Is AVIF & Will It Be The Future Of Image Formats...

Learn about AVIF, a promising image format that offers efficient compression without quality loss for web images.

Vikki BakerVikki Baker
 
Marketing
March 27th, 2025
6 min read

A Marketer’s Guide To Website Performance Metrics F...

Your website is your core digital asset. It is likely at the heart of all of your marketing efforts, and ...

Vikki BakerVikki Baker
 
 
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Popular Topics

Marketing
Google Consent Mode blog hero image
January 24th, 2024
11 min read

What Is Google Consent Mode V2?

A look at Google Consent Mode and what it means for your marketing.

Vikki BakerVikki Baker
 
Web Design
European Accessibility Act Blog Hero Image
January 4th, 2024
6 min read

What You Should Know About The European Accessibility Act...

In June 2025 the European Union is set to implement the European Accessibility Act.

Vikki BakerVikki Baker
 
WordPress
photo of file marked myths
February 23rd, 2021
7 min read

Debunking Common WordPress Myths

In this post we'll put to rest, some of the major misconceptions and myths that persist around WordPress and its credentials as a CMS.

Richard RamirezRichard Ramirez
 
WordPress
WordPress Multisite guide blog hero image.
January 5th, 2021
8 min read

What Is WordPress Multisite? A Simple Guide

Managing multiple websites for a single business can be complicated. This guide serves as an introduction to WordPress Multisite, helping you to understand whether it could be right for your business, and how to begin thinking about implementation.

Rommel PlofinoRommel Plofino
 
UX & CX
UX Wireframes
November 4th, 2020
13 min read

Wireframes: The Secret Sauce For Improving UX In Web Design

They may sound obscure. But wireframes are actually a core part of the web design project, helping you prioritise UX and reducing subjectivity in the success of your web development project.

Joe DawsonJoe Dawson
 
WordPress
wordpress theme vs custom development
June 21st, 2018
8 min read

Custom vs Template WordPress Sites: Pros, Cons & What...

Whether down to price or time, WordPress templates flood the market. But not all are fit for purpose. Here are our thoughts on the pros and cons of the template/theme approach, vs the custom WordPress approach.

James CoatesJames Coates
 

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