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Is Your Website Ready For Black Friday, Christmas & ...
The season of gifting and sales is nearly upon us. I know, I know, Halloween hasn’t even been and gone yet, but us marketers have to plan ahead. Black Friday, Christmas, and the post Christmas sales are looming, so is your website ready for all that entails?
Whole Lotto Impact – September Results
Welcome to the September edition of 'Whole Lotto Impact'. Providing monthly insights straight to your inbox, with the added opportunity to win great prizes just by being on the list...
Getting To Grips With User Roles & Permissions In Wo...
Let's be honest, when you have a new website built, you probably don't immediately think about the user roles. But you should. In this post, we'll explain the basics along with some best practices to keep your WordPress user management straightforward and secure.
National Coding Week – Could A Career In Digital Be...
It’s National Coding Week, a week-long event which strives to inspire, encourage, and aid adults and children to learn digital skills.
What Is PHP & What Do I Need To Know About It?
What do you you need to know about PHP as someone who owns or manages a WordPress website? Let's cover the basics.
6 Common Web Design Mistakes & How To Avoid Them
A website redesign is a big investment, and can make or break your online success. It is so important to ...
Whole Lotto Impact – August Results
Welcome to the August edition of 'Whole Lotto Impact'. It provides monthly insights straight to your inbox, with the added opportunity to win great prizes just by being on the list...
What Are Exit Intent Banners & How Can I Implement T...
While most pop-up banners have largely disappeared in the modern web experience, exit intent banners persist - and are smarter than ever. In this post, we're digging into the technology, how it can help (and hurt) your strategy, and how to implement it on your website.
Choosing Between A Custom CMS And WordPress
One trend we have noticed of late, is a mass exodus of businesses from custom CMS’s to open source options. Particularly WordPress.
Whole Lotto Impact – July Results
Welcome to the July edition of 'Whole Lotto Impact'. It provides monthly insights straight to your inbox, with the added opportunity to win great prizes just by being on the list...
WordPress 5.8 – What’s New?
WordPress 5.8 is scheduled for release today. So what can we expect from the latest version of WordPress Core?
A Simple Guide to WebP in WordPress and Why It’s Gaining ...
WebP images are quickly gaining popularity, and it's not hard to see why. This simple guide will cover what WebP is, browser compatibility, and pros & cons for WordPress sites.
7 Of Our favourite WordPress Plugins
There are (at the time of writing this) 58,864 plugins available for WordPress.
Whole Lotto Impact – June Results
Welcome to the June edition of 'Whole Lotto Impact'. It provides monthly insights straight to your inbox, with the added opportunity to win great prizes just by being on the list...
WooCommerce vs. Shopify: Battle of the E-Commerce Platforms
Who wins in the battle of WooCommerce vs. Shopify? As we compare the two e-commerce giants on all major categories, a clear winner emerges.
Yoast: Social Page Sharing Done Right
Take control of your preview images when sharing your WordPress pages and posts on social media. A 4 minute video can teach you how to change the image within the Yoast SEO plugin for WordPress.
Team Impact’s Top Tips To Improve Your Remote Worki...
Alongside our series of posts for businesses moving to full time remote working, we thought we’d pull together a post of tips from the seasoned remote workers at Impact, for those new to remote, or those moving into fully remote, after dipping their toes into it during recent lockdowns.
Workplace Culture & Employee Motivation For Remote W...
With many companies choosing post lockdown, to move to remote working either full time or partially, there has been a lot of talk about workplace culture and employee motivation.
Things To Look For When Choosing A CMS
There are a lot of CMS options out there. Picking the right one for your website can be an overwhelming task. Many select one, only to find out it doesn't give them what they need. So here are some things to look out for.
Whole Lotto Impact – May Results
Welcome to the return of the Impact Lottery, Beautifully named by our Vikki 'Whole Lotto Impact'. Which provides monthly insights however, with the opportunity to win prizes just by being on the list...
The 7 Best Payment Gateway Options For WooCommerce
Payment gateways help to close the deal for ecommerce websites looking to attract and convert online customers. In this guide, we'll cover both what to look for when finding a gateway and the best payment options to integrate into your WooCommerce website.
2 Examples Of Excellent Online Checkouts
Let's dive into the checkout processes for 2 online retailers, and find out what makes them so good for users.
Getting The Online Checkout Process Right
What makes a positive online checkout process experience? Here are 10 things I think all ecommerce websites should try to achieve for an optimal user experience.
What Is A Staging Site & Why Should You Have One?
What exactly is a staging site, what are they for, and should you have one? Let's jump in.
Why Ecommerce Sites Should Offer A Guest Checkout Option
What are the common pros and cons associated with guest checkouts?
The What, Why & How Of Image Compression For Fast-Lo...
Done right, image compression can make or break your website and affect search performance. In this guide, we cover the basics, from the types of compression available to the steps you can take for your own website.
The Complexities Of SEO Outsourcing And In-House Tasks
Search engine optimisation is complex but has the potential for immense success. Learn about basic definitions and best practices before diving into the strategies you can take on yourself and those you should outsource.
WooCommerce vs. Magento: Battle of the E-commerce Platforms
The right online store can make or break your e-commerce business. We break down the differences and nuances of WooCommerce vs. Magento, and which one you should choose to help your business grow.
Drupal 7 & Drupal 8 Support Coming To An End In Nov ...
Over the next couple of years, Drupal will be ending support for Drupal 7 & Drupal 8. If your website is built on either, make sure you're ready.
What The FLoC? Will Google’s Federated Learning of ...
Google recently announced that FLoC is in the works. But what is it, and why is it being developed?
11 Tips For Improving The UX Of Your Website Forms
For something so ubiquitous, it’s amazing how wrong websites still get forms, and the huge impact a poorly designed form can have on conversion rates.
WordPress 5.7 – What’s New?
WordPress version 5.7 “Esperanza” was released on March 9, 2021.
We’re Still ISO 9001:2015 Certified!
As an ISO 9001:2015 certified agency, we make sure we renew our certification annually.
Pre-Built Themes Vs. Custom WordPress Websites
A pre-built WordPress template is cheap and tempting. But is it the right choice for your business? In this guide, we'll explore the difference between pre-built and custom WordPress sites, and how to choose the right option to help your business grow.
Putting Some WordPress Myths To Bed
In this post we'll put to rest, some of the major misconceptions and myths that persist around WordPress and its credentials as a CMS.
Why You Should Consider A WordPress Support & Mainte...
If you are a digital critical business, with a website you rely on for leads or sales, then that website needs expert care.
Why Businesses Are Leaving Drupal For WordPress
In the battle of the CMS's, a frequent pairing is WordPress vs Drupal. Both are free, open source, and have been around for quite some time.
What Is A Website Conversion, And How Do I Calculate My C...
Proving ROI might as well be the holy grail of digital marketing. In this post, you'll learn the basics of digital conversion types, and how to calculate your conversion rate.
What Website Owners Need To Know About Google’s Cor...
We're just a few months away from Google's release of Core Web Vitals. Learn what that means, and how you can prepare for the June 2021 release.
Clutch’s Top WordPress Developers In The UK
As a WordPress development agency, being dubbed as one of the best is a huge deal. Truth be told, this industry is pretty huge and the competition is tough.
What Is Transactional Email, And Why Do You Need It?
They're necessary, but also deserve close attention. Join us for a deep dive into the nuances of transactional emails, their importance, and the types you'll need to satisfy and exceed audience expectations.
The Rise And Fall Of Enterprise CMS Solutions (And What T...
The age of legacy CMS solutions has come and gone. In this post, we'll highlight just why it no longer works well for enterprise-level clients, and how WordPress can become a better enterprise CMS platform.
What is WordPress Multisite? A Simple Guide
Managing multiple websites for a single business can be complicated. This guide serves as an introduction to WordPress Multisite, helping businesses understand whether the feature is right for them and how to begin thinking about implementation.
The What, Why, And How Of Google Remarketing
Done right, Google remarketing is a core piece of your advertising and conversion efforts. In this post, we'll cover both the basic concept, its benefits, and the steps you can take to set up your own remarketing campaign.
The Big Fat Stats Roundup of the Year – 2020
It's that time of year again! No, I don't mean Christmas. I mean the month of the 'year in review' blog posts. Here is ours.
Planting 500 Trees for Christmas
Impact Media planted 500 Trees in North America to thank our clients for supporting us in 2020.
10 Steps to Write An Effective Blog Post
You know that blogging can have a powerful impact on your online presence. You've read the statistics about increased conversions, better brand awareness, and more credibility. But how do you get there?
Key People To Include When Redesigning Your Website
Redeveloping a company website is sometimes seen as solely the marketing team's role, with sign off from the powers above. However, the inclusion of all major departments can contribute towards a far more widely adopted and successful website.
Passwords – We’re still getting them wrong!
Password management company NordPass have recently released their list of the most common passwords of 2020, and it’s not comforting reading!
11 Tips To Make Your Homepage A Success
Your homepage is the gateway to your entire website. It's your opportunity to make a great first impression and drive your visitors towards a conversion. These 11 factors help you make your homepage a success by optimising it for audience expectations and needs.
The Beginner’s Guide To Creating Calls To Action Th...
They only take up a little bit of physical space, but call to action buttons take on outsized importance in your digital marketing and website efforts. Learn how you can optimise them to drive conversions and marketing success.
Slow Websites Kill Conversions. How Can You Improve Yours?
Don't let a slow website stand in the way of attracting customers. Find out how to assess and improve your website's speed.
Business As Usual During Lockdown 2.0
We will be operating as normal throughout the coming lockdown period.
Wireframes: The Secret Sauce For Improving UX In Web Design
They may sound obscure. But wireframes are actually a core part of the web design project, helping you prioritise UX and reducing subjectivity in the success of your web development project.
What Is A 301 Redirect And How Do They Work?
Redirects are necessary on almost every website. In this post you'll learn about the 301 redirects along with how to use them.
The Why And How Of Tracking Phone Calls On Your Website
A look at the benefits of using call tracking software, and how to set it up.
How To Add Push Notifications To Your Site
A handy guide on how and why you should add push notifications to your website.
15 Key Google Analytics Metrics To Keep An Eye On
A handy guide on how and why you should add push notifications to your website.
Top Tool Recommendations For Working Remotely
Some tools we recommend for making remote working work for you.
7 Surprising Benefits Of Keeping Your Blog Up To Date
We list 7 great reasons to keep your company blog updated on a regular basis.
Getting The Most From Yoast, The WordPress SEO Plugin
Our SEO partners, Footprint Digital share their tips on getting the most out of Yoast.
What Is Caching And Why Does My WordPress Website Need It?
In many ways, website cache is the secret to the way the modern internet works, a small cog in a giant wheel that is nonetheless essential.
Talking About Our Web Development Process On The WP Build...
We joined the guys from the WP Builds podcast to share our approach to web development, along with some of our favourite tools and apps.
Pros & Cons Of Adding Live Chat To Your Website
There are upsides and downsides to live chat; not every business will be able to take advantage of every positive aspect, and not every business will be able to evade every negative one. However, with proper preparation and knowledge on your side, you’ll be well-poised to make informed decisions about how to leverage the technology to your benefit.
Raising Money For Help For Heroes
We entered our team into a Charity 6-a-side football tournament to raise money for Help For Heroes
My Top 5 Speakers From WordCamp London 2019
A little recap of my 5 favourite speakers from WordCamp London 2019.
How Integrating Reviews Into Your Website Can Boost Your ...
Reviews and testimonials now play a major role in how people across industries make buying decisions. Hearing from peers about the value (or lack thereof) of a product or service lends credibility to the messaging.
4 Reasons People Are Leaving Your Website
After you put all of this time and effort in, it’s frustrating when you realise a large portion of your visitors are leaving the site without converting into customers. Why are they doing this? And more importantly, what can you do to fix it?
Generating Content Ideas To Keep Your Blog Up To Date
The first few posts of a company blog tend to be spirited, exciting, and well-attuned to the needs of the customer. However, as the months go on, you may find it challenging to sustain your blog, even if you are choosing to update only once a month. As you work on content idea generation, keep these principles in mind.
Play Impact Media’s Connect 4 Game
We hope you enjoy our festive game and we’d love to see or hear your highest scores – please include the hashtag or mention us in your social posts. #ImpactConnect4.
8 Reasons Your Website Would Get Hacked
Hackers understand security and if your site is unprotected, they will see this as an opportunity, the same way a thief will open your car door, if it’s left unlocked.
5 Ways To Increase Conversions On Your Contact Page By Im...
Conversion optimisation can be as simple as improving your UX. These 5 tips improve experiences while building a better funnel.
WordPress 5.0 Is Here. Tell Me More
Like Impact, 2018 means that WordPress is celebrating its 15th birthday and on this special anniversary it has introduced an exciting new block based content editing experience.
Hide Your Coupon Code Fields To Reduce Abandoned Carts
So you’ve spent time researching the product you are about to buy, read reviews and done your due diligence on ...
Sponsoring WordCamp Manchester 2018
We’ve been integrating WordPress into the websites we build since 2008. By sponsoring one of the many WordPress conference / events allows us to give back to the community based project.
Proud To Announce ISO9001: 2015 Upgrade
We are pleased to announce that we are now successfully certified, and before the deadline has passed.
Google Are Now Charging For Using Google Maps. Will Your ...
After launching their new Google Maps Platform recently they’re changing the way they charge companies using their Google Maps API. Here’s an overview of what has changed, what charges are coming into place and who is likely to be most affected.
Add Popups To Your Website With Popup Builder
Love it or hate them, website popups can be highly effective at capturing email addresses and signups. In the wake of GDPR, we provide a review on a plugin that can help marketers rebuild their email lists. Introducing Popup Builder.
Infographic: Save 5 Hours Per Week On WordPress Maintenance
Our WordPress support and maintenance saves our clients a considerable amount of time each month. With testing, updates and being on call if the worst should happen, we decided to create an infographic to showcase some of the time savings.
Organise Your WordPress Media Library With WP Media Folder
We love WordPress (obviously) but the media library does frustrate us with its lack of organisation. Well if it frustrates you to, then you’ll love WP Media Folder.
Template vs Custom – Why WordPress Themes Will Only...
Whether it’s speed or price; WordPress templates flood the market, but not all are fit for purpose. We provide our thoughts on the pros and cons on both the template / theme and the custom / bespoke approach.
A Guide To Help Your WordPress Website Become GDPR Compliant
This guide will help you understand what actions are required to help ensure your WordPress website is GDPR compliant by May 25th 2018.
Google’s Mobile-First Index Is Coming. Is Your WordPress ...
This has been a long time coming, and since mobile devices now equate to 52.8% of all web traffic compared to 43.26% Desktop traffic; it’s now time your website started thinking mobile first. If it doesn’t, Google will be soon dropping your website from their search results.
15 Years and 8,000 Successful Projects… and counting
2018 is Impact Media’s 15th year in business and this week we’ve also scheduled in our 8000th project. But much has changed in 15 years.
Websites Using ReCAPTCHA V1 Need To Upgrade Before March ...
If your website uses ReCaptcha V1 you’ll need to upgrade it before March 31st 2018 to ensure your contact forms continue to function correctly.
Avoid Your Visitors Seeing Red On Your WordPress Website ...
Google will be soon punishing website owners without SSL certificates or a HTTPS connection; here’s what you need to know to avoid having your website publicly shamed.
Are You Doing These 9 Things With Your WordPress Website?
Managing a WordPress website can take time out of your day to keep maintained and healthy. Are you doing any of these 9 things in your WordPress website?
Would A Traffic Spike Put Your Website On The Ropes
Whether you’ve personally experienced your website going down or been witness to a website falling over due to high demand, fact is; it does happen and more than you might think.
Are Poor Experiences Damaging Your Reputation?
Whether you are pushing out Groupon deals or introducing new products and services to capture new business; are the experiences consistent with your customer’s brand expectations?
16 Products You’ll Actually Know By Their Brand Name
If your company could be known for a single thing, what would it be? These 15 brands seemed to have nailed it…
What Does Responsive Web Design Mean?
Having a responsive website will enable you to give your visitors the best experience possible, from any device they choose to access it from. Its core purpose is to optimise the viewing and interaction experience of your site.
The World’s Gone Pokemon Crazy – Pokemon Go. What B...
You woke up and everyone is walking around bumping into each other and videos of crowds of people hurling across ...
Craft New USP’s Out Of The Smallest Of Changes
Small changes can make a huge difference and sometimes be used as a vital selling point or competitive advantage.
Is Uber Killing Our British Identity
Is technology really wiping out a profession?
LLG Law Website Gets A Makeover
In 2013 we built a new WordPress website for LLG Law. Find out about our process.
Impact Scoop 4 IMA Best In Class Awards!
We're proud to have scooped 4 Interactive Media Awards Best in Class wins!
2013 Welcome To The Future
The way we shop and digest data has changed in a huge way, that even film producers probably couldn’t have predicted. 2013 has brought businesses many fresh challenges to tackle with how they communicate with their customers.
New ICO Cookie Law
You may have heard about the new Cookie Law in certain publications, and how you could face fines for having a website that is not compliant.