WEB DESIGN PROCESS

HOW WE APPROACH WEBSITE REDEVELOPMENT PROJECTS

We are ISO certified, and use the Agile methodology of development, demonstrating our ongoing commitment to effective project management, and quality deliverables.

We've been designing and developing websites for over 17 years, and have created and refined a process which ensures project success.

ISO 9001: 2015
Quality Management

We are ISO certified, demonstrating our commitment to quality assurance and customer satisfaction.

Scrum Methodology &
Agile Development

Impact Media practice Agile development, incorporating the Scrum process framework.

Website Design Process

Our collaborative process is delivered over five phases, with key milestones and stages during which client feedback or collaboration is required to proceed. To ensure a successful delivery, it is equally important to ensure that both parties collaborate at the allocated intervals.

Not every stage will apply to every project as every project is different, but typically these are the various steps we take to deliver exceptional digital experiences.

01.

DISCOVER

02.

PLAN

03.

EXECUTE

04.

TEST

05.

DEPLOY

First point of call is to have a website discovery call, this will help us understand the brief. This is handled either over the phone or via video screenshare. We would also take a look at the existing website and carry out a Website Assessment after understanding the goals and website objectives.

Next is a workshop to discover and map out user personas based on the types of user visiting your site.

Then we'll kick off the web project, with a strategy workshop.

The first activity in the planning stage is to design wireframes of the pages we will be creating. These will reflect the layout of each page type, and the placement of important features.

This is where we plan and prototype the various user journeys through your website, based on the personas and research.

At this key milestone point, we will invite you to feedback on the visual designs, and approve when you are happy to proceed.

This is where we will create a set of design visuals for multiple devices, based on the fact finding carried out in the discovery stage workshops, and the wireframes & prototypes created in the planning stage.

At this key milestone point, we will invite you to feedback on the visual designs, and approve when you are happy to proceed.

This is where we build the frontend of your website. What your users will see and interact with. We carry out testing as we go.

Then it is onto creating the backend of your site. Where all the clever stuff happens, and where you will be able to manage your site from.

Once front and backend are complete, we can move to populating the site with your content. Ready for full testing.

At this stage we perform extensive testing, to ensure your website performs optimally across a variety of web browsers and device types.

We will test and refine the user journeys through your site, ensuring paths to conversion, based on your user personas.

At this stage, we put your site through strenuous testing, making sure it is ready to be moved to the live environment.

This is a key milestone stage, where you will provide feedback and amends, before approving once you are happy to proceed onto the deployment stage.

We want to make sure you feel in control of your new website. We will provide easy to access training videos, and ensure you have all of the documentation you require.

We will deploy your analytics solution and ensure all of your tracking is in place and functioning correctly.

At this stage, licences will be activated and your website will be pushed live.

We will carry out testing of your site's user journeys, and put the backend through its paces in the live environment.

Your new site will be crawled to ensure there are no broken links, and URL redirects will be carried out, to help maintain existing search rankings.

Website Redevelopment Process

Most of our projects tend to be redevelopment projects, so we’re highly experienced in retaining existing search rankings, migrating legacy content and developing new features to work with existing API integrations and third party systems.

Web Design Process FAQ’s

What’s the average length of a web design redevelopment project?

Website projects vary in length according to scope and complexity. We’ll be able to provide you with a realistic timeframe once we know the full scope of your project. But as a rough guide we’d say 2-3 months.

Is there time allocated for design revisions?

Yes. We tend to allow for 2 design revisions within every project. However, this can differ based on timeline allowance and requirements discussed within proposals.

Do you provide fixed fee rates?

We will provide you with a fixed fee based on the initial scope of your project. Should the project exceed the scope, or you request additional functionality outside of the original scope, extra time can be secured if required.

Please download our agency price guide from our contact page for more information.

Impact made the transition easy

In migrating our 24 company websites to WordPress, Impact made the transition easy. Their technical know how and approach helped the group move from a restricted CMS to an easy to use website that allows each country to maintain their own unique version.

Michael Schofield

Marketing Manager

They just make things easy

The biggest hurdle with new websites is learning the system to carry out content updates - the personalised training videos that were provided enabled us to get to grips with making updates quickly and effortlessly. They just make things easy.