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If you’re thinking about a website redesign or migrating to a new CMS, WordPress could be the perfect fit for your business.
Whether you’re a medium sized, large or enterprise business, your website is likely an important, if not vital, part of your operations.
Choosing the right CMS can be difficult. There is so much to consider, from licence costs, hosting, user friendliness, control, longevity, customisability, support and so on.
Could WordPress be the CMS that meets all of your needs? Many larger businesses are finding this to be the case, so let’s look at why.
We’re huge proponents of WordPress, which is why we choose to specialise in designing, developing and supporting WordPress websites.
We’re certainly not alone in our love for the platform. With an ever growing list of big brands choosing to move to the CMS and the powerful and highly customisable solutions it offers. Here are just a few examples:
Here are just 12 of the many reasons why more and more large businesses are making the move to WordPress.
A scalable, flexible, easy to manage website is a must. However, many CMS platforms are rigid or difficult to scale. This can leave businesses struggling to keep up with growth or technological changes.
In expert hands, WordPress is almost infinitely scalable and flexible, perfect for growing and evolving businesses.
Whether adding new features and functionality, bolting on an eCommerce store, creating new page templates or website sections, or refreshing the design after a rebrand, WordPress makes this all possible.
As an industry leader, you don’t want your website to look and behave just like those of your competitors. Yet so many companies have very similar sites, due to the use of pre-built templates or themes.
These are a feature of most CMS platforms, and whilst they are useful for small businesses, they don’t provide the customisability or flexibility that larger brands require of their websites.
Thankfully, with WordPress you are not limited to pre-made themes. WordPress specialists can build fully bespoke themes that are customised and built around your business. Providing bespoke design, custom functionality, and a website that can evolve with your needs.
There is nothing more frustrating or potentially costly than having a website built on a platform, which then goes under or loses support.
Thankfully, WordPress is a stalwart of the CMS world. Just like Impact Media, WordPress celebrated its 20th birthday this year. It accounts for 43% of all websites, and 63% of the CMS market share.
It’s here to stay, and is constantly evolving to ensure ongoing relevance and quality in a fast moving digital landscape.
What’s more, WordPress is built on PHP, which is also very well established and underpins vast swathes of the internet. It is constantly improved upon and made more secure.
With the ability to integrate so many tools, systems and feeds via APIs, SDKs or databases, WordPress is a fantastic option for companies wanting to seamlessly integrate their website and other key business tools and processes.
This can enhance your website’s functionality and user experience, help you to create a more streamlined and automated process, and assist with compliance with industry specific requirements.
Many platforms charge hefty annual licence fees. These fees can eat into the budget available for development or quality hosting.
WordPress is licence free, removing an additional budgetary concern, and leaving more of your website budget for the important things, like quality development and secure hosting.
Ensuring that only those who are meant to access your website, and only the parts they are meant to, can be quite an undertaking.
WordPress offers a great level of user management straight out of the box, and can be further customised to compliment your organisational structure.
You shouldn’t need developer help or have to pay them additional sums in order to simply add new content or pages to your website. Yet this is the reality for many.
Locked down CMS platforms that take away control from a business are one of the most common frustrations we hear about from the companies that approach us for a new website.
A well built WordPress website can give you and your team back the control you need over your website. Whilst ensuring that important branding and styling choices are maintained.
A CMS left without updates and patches, is one that is likely to become unsecure. Luckily, with the enormous community involved in WordPress, the CMS and quality plugins receive very regular updates to ensure security and to build on performance and usability.
Regular updates might sound like extra work. But with a Support & Maintenance plan in place, you can leave all updates to the experts, knowing that they’ll be thoroughly tested before implementation.
Not only is WordPress a solid and highly adaptable CMS, it also provides a fantastic solution for those businesses with multiple websites. It is perfect for group businesses, global businesses and franchises.
You can find out more about WordPress Multisite from the following pages:
With the huge community developing and supporting WordPress, it means that finding secure, optimised managed hosting for optimal performance isn’t a struggle.
Those who specialise in WordPress can create hosting environments that are specifically tailored and optimised for WordPress. Including:
With a well developed community of development and support experts, you’ll never have difficulty in finding a development partner that’s right for you.
You won’t be limited to a very small pool of options that work with some niche or custom CMS platform. Instead, you’ll be able to focus on finding a partner that works well with you and your business, and offer the skills and experience that you desire.
You can find a partner to support and evolve your website, even if they didn’t build it. So you’ll never find yourself stuck with a website that nobody can support you with.
From SEO and Content Marketing, to PPC and Digital PR. There is a lot a website needs to do to perform its role as the beating heart of your marketing strategy.
With its wide user base, user friendliness, library of premium plugins and the ability to integrate with numerous tools, WordPress is a great choice for empowering marketers. There’s a good reason that a lot of marketing and web design agencies have WordPress websites.
These 12 points are summarised in the images below.
If you’re thinking about a website redesign or migrating to a new CMS, contact the Impact team for a chat. We’ve been building websites for over 20 years, and exclusively with WordPress since 2008.
We can talk you through what the WordPress platform brings to the table and whether it is a good fit for your requirements.
Is your website hosted on a server that is running the latest PHP version?
This article will deliver a crash course in WordPress plugins and fill in the knowledge gaps for marketers. We hope to help you make confident decisions in saying yes or no to your developer or agency when discussing plugins.
A look at why WordPress Multisite is ideally suited to property development companies, that are managing multiple websites for their housing developments.
