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In this post we go back to basics, for those investigating the ecommerce options available to them, with a look at what WooCommerce is and what it has to offer online merchants.
WooCommerce is the open-source e-commerce platform built for WordPress (the world’s most popular content management system), adding powerful e-commerce functionality to the exceptional content management that WordPress has to offer.
According to BuiltWith, WooCommerce is the e-commerce backbone of nearly six million online stores worldwide, from small home based businesses to large multinational online retailers.
At its core, it is easy to use, hugely flexible, feature rich, and is super scalable. It’s one of the most user-friendly e-commerce platforms out there, yet it still provides the scalability and the content management that WordPress is famed for.
As a self-hosted platform, it also offers far greater freedom and flexibility than closed platforms like Shopify.
As an open-source and licence-free platform, it is far more accessible than the likes of Magento, and has a massive global community of developers supporting it.
‘Our core platform is free, flexible, and amplified by a global community. The freedom of open-source means you retain full ownership of your store’s content and data forever.’
wordpress.org
From its wide range of features to its scalability and flexibility, WooCommerce offers a comprehensive solution for selling products and services online.
Let’s dive into the key facts and features that make WooCommerce a popular choice among online retailers.
WooCommerce Is WordPress
WooCommerce offers seamless integration with WordPress as that is what it was built for. Enabling users to leverage the power of WordPress (including features like multisite) along with e-commerce functionality.
Being built to integrate with a world class content management system, provides a wide range of opportunities. From creating your own blog to various lead generation tools, you can easily build and manage a comprehensive content marketing framework.
Open Source & Licence Free
WooCommerce is an open-source e-commerce platform, so unlike closed platforms, it offers almost infinite flexibility and customisation. It’s fully scalable and adaptable, to suit any size of business.
WooCommerce is free at its core, regardless of how complex the store gets. You might need to consider hosting fees and premium plugins, but this will tend to stay within the realm of affordable. Software
Bigger businesses looking for custom builds will of course expect additional development costs, as would be the case on any platform.
Self Hosted
WooCommerce is self-hosted, with all files living on your server of choice. That can add some costs, but greatly increases your flexibility in choosing a host and allocating resources as you see fit. You can choose hosting of a level that suits your requirements, demands, and security needs.
Choosing a reliable host for your WooCommerce store is crucial and there are numerous hosting options available for WooCommerce.
Impact Media provides WooCommerce & WordPress optimised managed hosting to our Support and Maintenance plan clients.
This includes industry leading security, secure offsite backups, hosting on green servers using 100% renewable energy, a separate staging site for testing, premium DNS resolution, our carefully curated performance toolkit, and much more.
Scalability
Whether you are a small boutique store or a large enterprise, WooCommerce scales with your business, allowing you to add products, manage inventory, and process orders efficiently.
WooCommerce Can Be Used To Sell Anything
It’s not just for selling tangible products. WooCommerce can be used to sell nearly anything. From physical and digital products, through to memberships and subscriptions.
There are numerous plugins out there that can be used for subscription management. From basic free options, to paid premium options packed full of features.
For more complex or unique requirements, custom solutions can be created by an experienced developer.
Secure And Reliable
WooCommerce offers built-in security features to protect sensitive customer data and secure online transactions, ensuring a safe shopping experience for customers.
Because it is a self hosted platform, you can select a hosting provider who will deliver the best in security and reliability. You can find hosting delivered by WooCommerce experts like Impact, which is optimised especially for WordPress and WooCommerce.
Excellent For Marketing
WooCommerce brings the full power of WordPress, meaning it’s built for well optimised SEO content. You can use add-ons like Yoast to optimise every bit of content, and easily customise anything from product tags and URL redirects to image ALT tags. You also have far greater control to make technical SEO improvements.
WooCommerce Community & Extensive Documentation
There is a huge community of developers worldwide, continually contributing to improving both WordPress and WooCommerce. From improving performance and fixing bugs, to creating new features or making sure the platform is secure.
WooCommerce also provides comprehensive documentation on their website.
Product Management
Easily add, edit, and organise products, including descriptions, images, pricing, and inventory levels, to showcase your offerings effectively.
Order Management
Manage orders, process refunds, track order status, and send notifications to customers, ensuring a smooth and efficient shopping experience.
Shipping Options
Set up shipping rates, offer flat-rate or free shipping, and configure shipping zones to provide customers with accurate shipping options based on their location.
Analytics & Reporting
Reporting and Analytics: Gain valuable insights into your store’s performance with built-in reporting tools and analytics, including sales reports, customer metrics, and conversion rates.
Flexible Payments
WooCommerce supports a wide range of payment gateways, allowing customers to make secure payments using their preferred methods, including credit cards, PayPal, and more.
Multi Currency & Multilingual
If you need to show you prices in different currencies to your different market, this can easily be achieved with Woo. Likewise if you need to serve your content in multiple languages.
Extensions and plugins can help you to make your products accessible to users all over the globe.
Extensive Marketplace For Plugins & Extensions
WooCommerce users can take advantage of the thousands of free and paid WooCommerce extensions and WordPress plugins, customising their platform in any way possible.
Added to this there are plenty of WordPress & WooCommerce developers who can create custom plugins and build functionality straight into a custom theme.
Responsive Design
With WooCommerce it is easy to create responsive designs and mobile-friendly layouts, ensuring that your online store looks great and functions seamlessly on all devices.
Performance
WooCommerce offers full control over speed and performance optimisation. As with any WordPress site, you can add caching, a CDN, dynamically compress images and minimise script usage. Your ability to choose your host and support allows you to prioritise performance.
Woo is constantly evolving the platform, regularly introducing new performance improvements. One recent example is the introduction of High Performance Order Storage, which brought significant improvements to performance by updating the way in which order data is stored and retrieved.
If you are looking to create a powerful, customisable online store that drives your e-commerce business and grows with it along the way, WooCommerce is a great choice. Especially when you partner with an experienced WooCommerce development agency that can get the most out of the platform.
WooCommerce’s robust set of features, scalability, and user-friendly interface make it a top choice for businesses looking to establish and grow their online presence. Whether you are a small business owner, a startup, a national retailer, or a larger global enterprise, WooCommerce offers the tools and flexibility to create a successful online store that meets your specific requirements.
With its extensive marketplace, secure payment options, and powerful integrations with WordPress, WooCommerce continues to be a preferred e-commerce solution for businesses seeking to enter the digital marketplace and drive online sales.
Our team of WooCommerce design and development specialists are dedicated to designing and building custom, user-friendly, e-commerce websites. We’re award winners and a recognised WooExpert agency.
We’ve migrated many established e-commerce businesses from platforms like Magento and Shopify to WooCommerce, providing them with the essential level of control and scalability they require.
Additionally, we help brands with existing WooCommerce sites evolve and grow their sites, providing bespoke solutions to continued expansion.
If you’d like to see some examples of the WooCommerce websites we’ve created for our clients, head over to our case studies section.
