2013 Welcome To The Future

Firstly I would like to say Happy New Year and welcome to 2013.

Secondly we are all still here, the Mayan people thousands of years ago predicted the end of the world on the 21st December 2012, however I think the translation was incorrect, it should have said everyone will break up for Christmas on the 21st December as mostly everyone did. So they go something right, although what kind of stickler predicts the end of the world 4 days before Christmas!? Some people took this prediction very seriously and I bet they were left with some unhappy faces come Christmas morning – Sorry son I didn’t see the point of buying the iPad mini you wanted!

Ah, the iPad Mini, 2012′s hot Christmas present. You could have brought any other tablet but no, everyone wants the iPad. I was one of the suckers, probably standing in front of you in the queue. I was there at 8:45 am drinking complimentary coffee from the Apple team as I awaited the fresh delivery of Ipads being unloaded from the truck – along with over a hundred others.

I couldn’t believe how many people were queuing to buy the product, I had a conversation with the guy behind me who was overjoyed at receiving a ticket that guaranteed him an iPad, as he’d been everywhere for weeks trying to find one. I was fortunate enough that it was only my second attempt after strolling into the shop at nearly closing time and expecting to buy one. From their staff I learnt the best time to get hold of one – hence my 8:45 queuing.

But over the Christmas break it did strike me how far in technology we have progressed. The number one gift was a tablet – a way to read books, surf the net, play games, talk to people or carry out work tasks on the move. We have mobile phones that do exactly the same and also show your location when you’re talking to someone halfway across the world on Facetime or Social media.Walking the streets of London, going through the underground and seeing animated billboards and advertisements all lit up – was like walking through a scene in the Minority Report.

Very bizarre but if you were to watch a futuristic film from the 80′s / 90′s you would feel that you are in the future now. OK so hover boards are not here just yet, but Xbox Kinnect – very much like Minority Report?

The way we shop and digest data has changed in a huge way, that even film producers probably couldn’t have predicted. 2013 has brought businesses many fresh challenges to tackle with how they communicate with their customers. People want things quicker, downloading films, music, information, delivery of items – people shop online when it’s convenient for them and it’s the role of business owners to answer their high demands.

Fortunately our problem-solving team are at hand to help businesses and brands source solutions to their brand communication issues. Whether it’s re-defining a website to cater for this new flux of mobile devices and tablets all viewing the web or assisting with an identity change as a business tries to re-connect to the new tech savvy client base.

The Mayan people tried to predict something 2000 years ahead of themselves, film producers 10-20 years ahead. We’re predicting that 2013 is the year for change. Responsive websites will be high on the list for many businesses as they look to ensure that their website meets the high demands of the customer who now own an iPad or other tablet device.

Ladies and Gentlemen, welcome to the future, welcome to 2013. I hope it’s a prosperous one for all and let’s hope that Skynet and savage killing robots are only a figure of crazy film producer’s imagination.

If you’re looking to stay ahead of the game from a digital or online perspective then get in touch and let us help you create a responsive website that meets the demands of the new wave of iPad, tablet and mobile visitors.

Talk to myself (James) or Martin on 020 3355 8747 or click here to drop us an email.