Challenge & Objectives
The legacy website was built on a restricted CMS and although was mobile responsive it wasn’t designed mobile first with some of the functionality was not mobile native. There were also a limited number of page templates meaning many of the pages had the same layout although the content deserved more.
The challenge for the redevelopment was to migrate the website to WordPress and ensure that content was far easier to update and maintain. The new direction was to coincide with updated branding for Country Oven and although the website is mainly targeting a B2B audience it needed to be also consumer focused as end users would also research the brand after purchasing it in bakeries.
The objective was to produce a website that allowed users to locate distributors as well as showcase listings of all stockists. The website also needed to inspire bakers that the product can be used in more ways than making just bread so a recipe section needed to be incorporated and as always this needed to be easy to create, manage and update.
Solution
We created various page templates all designed for mobile, tablet and desktop with native functionality like avoiding stacking content on mobile and inserting a touch slide carousel.
Stockist Locator / Where To Buy
By building the website on WordPress the ability easily add and maintain new stockists compared to the previous CMS. We also enabled users to be able to search for wholesalers or bakers. The bakers could find where they could buy the ready to bake product and consumers could find who produces the ready to eat product.
By displaying each of the stockists this also provided a platform for the baker or wholesaler to display their business logo and contact information.
Engaging Animations
Country Oven wanted to avoid delivering a bog standard B2B website, knowing that some of the users will be consumers researching the benefits they wanted to add a little sparkle, by introducing the subtle page transitions and an animated tractor we created a far more memorable experience.
Recipes
Inspiring bakers to bake more than bread, the recipe section was paramount. But as much as it was important to end users, the backend experience needed to be easy to edit and maintain. If the recipes become too time consuming, then new content will soon dry up.
We helped divide the recipes into ‘ideas’ and ‘recipes’. Ideas were suggestions on what you can do with the finished product and recipes was what you could bake using the concentrate.
Automatic Recipe PDF Creation
Implementing an automatic creation of a PDF file for every recipe save Country Oven time and helped bakers with a quick download so they could print recipes as to taking tablets into their bakeries.
Technology & Plugins
As a WordPress agency, the website was always going to powered by WordPress, however the we also utilised the Google maps API for the stockist locator, Gravity Forms for the data capture forms and connected all forms to campaign monitor for data collection.
Results
The website has been well received both internally as well as externally too. Content is far easier to keep up to date and new recipes are now added far more regularly.
Baker information is kept up to date and case study information is now updated internally with no external help.
