LLG Law Website Gets a Makeover

In early 2006 Impact created a website for LLG Law, which included the latest (at the time) technology and Flash animation. That website has served the London based Solicitors well up until now.

After 7 years the time to redesign the website was right. The web has advanced so much in that time and their website needs to reflect those changes.

The Brief

When the original website was created, the client’s target audience were predominantly using 800 x 600 resolution, therefore it was designed and built to compliment that screen size.

Since then larger screen resolutions have become the norm, and the popularity of visitors using mobile devices is rising daily. The new LLG website design needed to appeal to 1024x 768 resolution and higher, but also offer a good mobile user experience.

Another issue the old website faced was that it contained a flash animated banner on the homepage. Through the introduction of the iPad and iPhone, plus the advances in HTML 5, Flash is being phased out. (Update: Support for Flash officially came to an end on December 31, 2020.)

So the new website needed to display correctly on all devices, to ensure the best possible user experience and results.

The existing website had no built in CMS and LLG’s requirements for control are now far greater than they were in 2006. The ease of updating websites has become far simpler, with user friendly CMSs which allow anyone to modify and maintain their content, even without any coding knowledge.

So a CMS and easy content management was high on the agenda here too.

Solution

Content Strategy

After discussing the goals LLG had for their new website, Impact looked at the content. On the homepage you will see the different areas and sales funnels that we implemented.

LLG provided us with a full list of services they offer. We asked which were the most popular services, and most importantly, which generate the most income, or are easier to deal with.

The services were then grouped into 5 key areas. Using the newly implemented CMS, LLG will be able to add further services beneath these categories of Employment Law, as they grow and evolve.

The how we can help section informs their audience immediately of what they do, and their most popular service requests. There are also prominent calls to action to entice users to get in touch.

The 3 large boxes funnel users into LLG’s popular fixed fee lawyering services, their monthly retainer schemes, and a section for businesses and employees to help educate them on some of the popular services that LLG provide.

We included various branded PDF whitepapers for download, to assist users in choosing the right employment law solicitor, and to generate leads for LLG Law.

WordPress CMS

With constant changes in legislation, LLG desperately needed a CMS to enable them to add and edit their services, without the need for an agency to make these simple changes.

We implemented WordPress into the new site, which provides greater flexibility should further integrations or updates be required in the future. WordPress being so easy to use, means the LLG team required very little training.

Being able to modify their content allows LLG to alter prices themselves, which they review yearly, without the need to pay us to make updates for them.

Mobile Solution

To meet the needs of their consumer/employee audience who tend to search for and find LLG on mobile devices, we implemented a dedicated mobile version of the website. (Update: A separate mobile site was a common solution before mobile browser improvements, better responsive design, and the huge growth in mobile web browsing.)

The mobile website’s main task is to instantly provide a click to call telephone number, along with a list of the services that LLG provide. They didn’t require a fully responsive website, as the majority of their users just want to know if:

• LLG can support their needs
• how to get in touch

Summary

Both Impact and LLG are really happy with the look and feel of the website. We look forward to seeing it help drive the business forward. It should now serve them well, hopefully for another 7 years!

If you’d like to see more of our work, visit our case studies page.