In 2013 we built a new WordPress website for LLG Law. Find out about our process.
In early 2006 Impact created a website for LLG Law, including the latest (at the time) technology and Flash animation. This website served the London based Solicitors until now.
After 7 years the time to address the website was right, the web has advanced so much in that time and the website needed to reflect those changes.
When the original website was created, the client’s target audience were pre-dominantly using 800 x 600 resolution, therefore the design was built to compliment this screen size. Since then larger screen resolutions have become the norm and the popularity of visitors using mobile devices is rising daily. The new LLG website needed to appeal to 1024x 768 resolution and higher but also have a good mobile experience.
Another issue the website faced was that it contained a flash animated banner of the homepage, which once again through the introduction of the iPad and iPhone plus the advanced in HTML 5, is being phased out. So the new website needed to appear correctly on all devices to ensure the best possible results.
The website had no built in CMS system and LLG’s requirements now for control control are far greater than they were in 2006 and the ease of updating the website has become far simpler, with utilising a user friendly CMS system, even without any web coding knowledge – everyone can modify and maintain their content. This was high on the agenda here too.
After discussing the goals of the website, Impact looked at the content and from the homepage you will see the different areas or sales funnels that we implemented. After being given a multitude of services we asked what was the most popular services that LLG offer, and most importantly what are the projects that either generate more income or are easier to deal with.
The services were then pinned down to 5 key areas, which using the newly implemented CMS system, LLG can add further services beneath these categories of Employment Law. The how we can help section informs their audience immediately with the most popular service requests – as well as a prominent call to action to entice the user to get in touch.
The 3 large boxes also funnels the users into LLG’s popular fixed fee lawyering services, their monthly retainer schemes and a section for businesses and employees to help understand some of the popular services that LLG provide. We included various branded PDF whitepapers for download to assist in choosing the right employment law solicitor.
With constant change in legislation, LLG deeply needed a CMS to add or edit the services they offered without the need for an agency to provide these simple changes. We implemented WordPress into the new site, which provides greater flexibility should further integrations or updates be required in the future. WordPress being so easy to use, the LLG team required very little training. Being able to modify the content allowed LLG to alter prices themselves which they review yearly, once again without the need to pay update fees to us.
To meet the needs of their consumer / employee audience who would tend to search and find LLG on a mobile device, we implemented a dedicated mobile version of the website. The importance of the mobile website was to instantly provide a click to call telephone number and list the services that LLG provided. They didn’t require a fully responsive website as the majority of the users want to know if a) if they can support their needs and b) how to get in touch.
Overall, both Impact and LLG are really happy with the look and feel of the website as it helps drive the business forward. It should now server the business hopefully for the next 7 years.