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What To Expect From Booking Your Discovery Call with James
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2
3
Book your time using the scheduler below.
Let’s find a good time for us both to speak so we can dedicate the time to understand your frustrations and challenges.
Receive a Short Email Questionnaire
If I have any questions before our call I will email you, this could be for me to carry out some initial research so I’m all up to speed.
Video Conference Call
To discuss your challenges, being able to see my screen I can demonstrate ideas and tactics to help reach your objectives.
Home / Case Studies / WordPress Website With Recipe Portal & Stockist Locator For B2B Bakery Manufacturer
Home / Case Studies / WordPress Website With Recipe Portal & Stockist Locator For B2B Bakery Manufacturer
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Country Oven
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WordPress Website With Recipe Portal & Stockist Locator For B2B Bakery Manufacturer

Project Type
Website Build
Industry
Manufacturing
If you’ve bought a multi-seed loaf from your local bakery, chances are it would have been made from Multiseed concentrate. Sold in over 500 bakeries throughout the UK, the Country Oven brand needed a new b2b website that could showcase the benefits of their product and also inspire bakers to bake more than just bread.
View Website
Multiseed Bread Website VisualsMobile Design for Multiseed Bread

Project Summary

The Country Oven brand needed a new B2B website to showcase the benefits of their product, and inspire bakers to bake more than just bread.

 

The existing site was build on an outdated custom CMS which was limiting them, and made updating the site difficult.

 

We replatformed them to WordPress, designing and building an easy to manage website incorporating their new branding.

 

We included engaging animations, recipe downloads, and a stockist & distributor locator.

Key Features

  • Replatforming To WordPress
  • WordPress Web Design
  • WordPress Website Development
  • Google Maps API Integration
  • Campaign Monitor Integration

Challenge & Objectives

The legacy website was built on a restricted CMS and although was mobile responsive it wasn’t designed mobile first with some of the functionality was not mobile native. There were also a limited number of page templates meaning many of the pages had the same layout although the content deserved more.

 

The challenge for the redevelopment was to migrate the website to WordPress and ensure that content was far easier to update and maintain. The new direction was to coincide with updated branding for Country Oven and although the website is mainly targeting a B2B audience it needed to be also consumer focused as end users would also research the brand after purchasing it in bakeries. 

 

The objective was to produce a website that allowed users to locate distributors as well as showcase listings of all stockists. The website also needed to inspire bakers that the product can be used in more ways than making just bread so a recipe section needed to be incorporated and as always this needed to be easy to create, manage and update.

Legacy Website
Desktop Design view of the legacy Multiseed Bread Website
Mobile Design view of the legacy Multiseed Bread Website
PAGESPEED SCORE
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(%)
Mobile Design view of the legacy Multiseed Bread Website
PAGESPEED SCORE
F
(%)
Desktop Design view of the legacy Multiseed Bread Website

Solution

We created various page templates all designed for mobile, tablet and desktop with native functionality like avoiding stacking content on mobile and inserting a touch slide carousel.

Mobile
Tablet
Desktop
Mobile view of the Multiseed Bread website Design by Impact Media

Stockist Locator/Where To Buy

By building the website on WordPress the ability easily add and maintain new stockists compared to the previous CMS. We also enabled users to be able to search for wholesalers or bakers. The bakers could find where they could buy the ready to bake product and consumers could find who produces the ready to eat product.

 

By displaying each of the stockists this also provided a platform for the baker or wholesaler to display their business logo and contact information.

Country Oven - Stockist Locator Page Design

Engaging Animations

Country Oven wanted to avoid delivering a bog standard B2B website, knowing that some of the users will be consumers researching the benefits they wanted to add a little sparkle, by introducing the subtle page transitions and an animated tractor we created a far more memorable experience.

Play Video

Recipes

Inspiring bakers to bake more than bread, the recipe section was paramount. But as much as it was important to end users, the backend experience needed to be easy to edit and maintain. If the recipes become too time consuming, then new content will soon dry up.

 

We helped divide the recipes into ‘ideas’ and ‘recipes’. Ideas were suggestions on what you can do with the finished product and recipes was what you could bake using the concentrate.

Country Oven Recipe Search Page Design

Automatic Recipe PDF Creation

Implementing an automatic creation of a PDF file for every recipe save Country Oven time and helped bakers with a quick download so they could print recipes as to taking tablets into their bakeries.

Country Oven Other Page Designs by Impact Media

Technology & Plugins

  • Gravity Forms - to manage form data and personalisation
  • Campaign Monitor integration - for email automation
  • Google Maps API - for the stockist locator

Find out more about the plugins and custom integrations we’ve created here.

Website Technology used in the Multiseed Bread Website Design

Results

The website has been well received both internally as well as externally too. Content is far easier to keep up to date and new recipes are now added far more regularly.

 

Baker information is kept up to date and case study information is now updated internally with no external help.

 

Back
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