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What To Expect From Booking Your Discovery Call with James
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Book your time using the scheduler below.
Let’s find a good time for us both to speak so we can dedicate the time to understand your frustrations and challenges.
Receive a Short Email Questionnaire
If I have any questions before our call I will email you, this could be for me to carry out some initial research so I’m all up to speed.
Video Conference Call
To discuss your challenges, being able to see my screen I can demonstrate ideas and tactics to help reach your objectives.
Home / Case Studies / Statement WordPress Website For A Fast Growing Construction Industry Recruitment Agency
Home / Case Studies / Statement WordPress Website For A Fast Growing Construction Industry Recruitment Agency
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Kedro
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Statement WordPress Website For A Fast Growing Construction Industry Recruitment Agency

Project Type
Website Build
Industry
Recruitment
Kedro are recruitment specialists for the Construction, Civil Engineering & Infrastructure, Mechanical & Electrical and FM Maintenance sectors. They are the fastest growing recruitment agency within their vertical.
View Website
kedro case study header imageMobile Header for Kedro Case Study

Project Summary

Construction industry recruitment specialists, Kedro, needed a new bespoke website to better reflect their fast growing business.

 

It needed to stand out among their competitors, who had dated, difficult to use, and slow websites. 

 

We built them a professional, eye catching, and super speedy WordPress website, that is integrated with their recruitment system of choice, Bullhorn.

 

The website focuses on delivering a great user experiences, along with A grade performance.

 

Key Features

  • Website Discovery & Strategy Workshop​
  • UX Design
  • WordPress Web Design
  • WordPress Web Development
  • Custom Integration With Bullhorn

Challenge & Objectives

After experiencing numerous issues with a website for another business, which used a pre-made theme and plugins, the business owner knew that he needed a more bespoke solution for Kedro.

 

Kedro wanted to invest in a custom solution built entirely around their business needs, and with integration with Bullhorn, the marketing leading recruitment system.

 

They sought various quotes from web development agencies, but chose Impact due to our process, which includes workshops, and wireframing before moving into design and build.

 

To stand out among their competitors, they wanted a professional and user friendly website, as many in their space have very outdated and difficult to navigate websites.

Solution

Website Discovery & Strategy Workshop

As part of our standard process, we carried out workshops to bring together key stakeholders, to truly understand the business and what they needed from their website. This also gave us an opportunity to understand certain compliance requirements for their industry.

 

With accompanying research we were also able to gain a clear understanding of their audience, and create personas for their user types and their needs. This would help guide the user journeys we would create through the site.

Wireframing & Design

We then mapped out the 10+ page templates for mobile and desktop, and provided wireframes and prototypes for the Kedro team, to feedback on and test. Once these were signed off, we moved on to visual design, making sure the site reflected the professionalism Kedro represent, without being a bland B2B site.

Kedro - Wireframes - Sectors
Kedro - Wireframes - Jobs
Kedro - Wireframes - Home
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Custom Integration With Bullhorn

Kedro use Bullhorn to manage their roles and application process. It is the market leading recruitment system and it was vital that it integrate seamlessly with their new site. We created this integration, allowing the website and Bullhorn to talk and automate processes.

Mobile
Tablet
Desktop
Kedro - Responsive - Mobile Design

Tailored Role Search

We created a filtering system for roles to give a more tailored search experience for users, and on each role, we included key Kedro team members, to create a more personalised experience, through digital.

Engaging Animation

To create a more engaging experience, without sacrificing page load times, we employed simple animations. These create more visual interest, and make the site feel more finessed and professional.

Kedro - Sector Page Design
Kedro - Website Form Designs
Kedro - Jobs Page Design
Kedro - About Page Design
Kedro - Homepage Design

Built To Scale

A core focus throughout this project was to create a website that was built to scale, We wanted the website to be able to grow with Kedro as they expand. Due to its custom development we are confident this website will support the business as it expands, and continue to provide their users with a great experience.

'A' Grade Speed & Performance

With every website we develop, speed and performance are always high on the agenda. This project was no different, with the new Kedro website scoring an ‘A’ grade on GTmetrix.

kedro gt metrix scores

Technology & Plugins

  • Gravity Forms - to manage form data and personalisation
  • Integrated with Bullhorn - their recruitment software
  • Yoast - for easy ongoing search engine optimisation

Find out more about the plugins and custom integrations we’ve created here.

Website Technology Used for Kedro
Feedback
“We wanted to make a statement with our website and that’s exactly what it has done. Although we are a start-up we wanted to be seen as established and professional. That’s exactly what Impact have delivered. We’re now receiving opportunities that we may not have gotten previously."
Josh Sparkes
Director
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