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What To Expect From Booking Your Discovery Call with James
1
2
3
Book your time using the scheduler below.
Let’s find a good time for us both to speak so we can dedicate the time to understand your frustrations and challenges.
Receive a Short Email Questionnaire
If I have any questions before our call I will email you, this could be for me to carry out some initial research so I’m all up to speed.
Video Conference Call
To discuss your challenges, being able to see my screen I can demonstrate ideas and tactics to help reach your objectives.
Home / Case Studies / A Mobile-First Lead Generation WordPress Website For An Award Winning Estate Agency Group
Home / Case Studies / A Mobile-First Lead Generation WordPress Website For An Award Winning Estate Agency Group
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Fresh Property
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Creating A Bold First Impression With WordPress For ...

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A Mobile-First Lead Generation WordPress Website For An Award Winning Estate Agency Group

Project Type
Website Build
Industry
Property
Website Design, User Experience, WordPress Development & 3rd Party Integration with Rightmove and Encore Live.
Fresh Property WordPress Website Case Study Header Image

Challenge & Objectives​

Fresh Property has grown to 3 branches in a very short period time and yet their website did not represent the growth or the ambition that the brand possesses.

 

Our brief was to create a website that better represent them and align with their bold and distinctive identity which they’d worked hard to create.

 

Along with expected features for an estate agent, Fresh wanted a custom approach to their design and also an API integration with Encore Live and direct feed to Rightmove – minimising internal staff resources with publishing properties to multiple locations.

Fresh Property branch interior photo
Photo of a property sold by Fresh
Fresh Property branch window photo

Solution​

Working heavily with the Fresh team on content, we mapped out a very comprehensive website powered by WordPress with Valuation requests, cost to move calculators, multiple FAQ and other helpful resource documentation for landlords, tenants and all those looking to move.

 

Impact helped further develop the brand by the introduction of icons and unique form and field data in the ‘Fresh’ style. An interactive timeline feature, a news section as well as a dedicated section for users to save properties to a shortlist and return later.

Key Integrations

The integration with Rightmove gave users a way of being directed to the website from viewing the ‘brochure’ via the Rightmove website, something that was not available beforehand. The integration with Encore Live helped internal staff add new properties to a single portal whilst pushing the listings across each of their sales portals with a click of a button.

 

Intuitive Property Search

The Fresh site included an intuitive and easy to use property search.

Property search function on fresh website

Bespoke Responsive Design

Mobile
Tablet
Desktop

Technology & Plugins

Besides WordPress and the integrations with Rightmove and Encore Live, we incorporated Gravity forms for form data management, and personalisation. We also integrated these forms with Campaign Monitor, for simple email database management.

 

We used the Google Maps API for property search and locations.

 

Find out more about the plugins and custom integrations we’ve created here.

Technology used on the Fresh website
11%
Bounce Rate Reduction
39%
Increase in Time On Page
17%
Increase in Number Of Page Views
11%
Bounce Rate Reduction
39%
Increase in Time On Page
17%
Increase in Number Of Page Views

Results

Post launch Fresh had a website with a bold new design, which truly represented their brand. The integrations with Rightmove and Encore Live dramatically reduced the time spent managing properties across listing locations.


Important site metrics improved across the board, with page views up by 17%, average time on page up by 39% and an 11% reduction in bounce rate. 

Fresh website on a laptop
Fresh website on a tablet
Fresh website on a mobile phone
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