Increasing leads and creating
a mobile-first experience

Website Design, User Experience, WordPress Development & 3rd Party Integration with Rightmove and Encore Live

Fresh Property

The fast growing estate agency was lacking an online presense that matched their ambition, and high street appearance. Through smart integrations Fresh wanted to produce a market leading website, which could save their staff time, and yet provide a unique and engaging experience to both sellers and buyers.




increase in dwell time


increase in no. of page views

project brief

Fresh Property has grown to 3 branches in a very short period time and yet their website did not represent the growth or the ambition that the brand possesses.

Our brief was to create a website that better represent them and align with their bold and distinctive identity which they’d worked hard to create.

Along with expected features for an estate agent, Fresh wanted a custom approach to their design and also an API integration with Encore Live and direct feed to RightMove – minimising internal staff resources with publishing properties to multiple locations.

Creating a Home Online

Working heavily with the Fresh team on content, we mapped out a very comprehensive website powered by WordPress with Valuation requests, cost to move calculators, multiple FAQ and other helpful resource documentation for landlords, tenants and all those looking to move.

Impact helped further develop the brand by the introduction of icons and unique form and field data in the ‘Fresh’ style. An interactive timeline feature, a news section as well as a dedicated section for users to save properties to a shortlist and return later.

The integration with Rightmove gave users a way of being directed to the website from viewing the ‘brochure’ via the Rightmove website, something that was not available beforehand. The integration with Encore Live helped internal staff add new properties to a single portal whilst pushing the listings across each of their sales portals with a click of a button.

details & tech used

Fresh Property

Estate Agent


Project Duration
16 Weeks


Website Type
Lead Generation


Third Party Integrations
Rightmove, Encore Live, Campaign Monitor


WordPress Plugins Used
Yoast, Gravity Forms,



If you're looking for a team to take care of all the technical aspects of your website build, manage the integration of third party systems or  create a conversion focused approach for your website, you're in the right place.

Call us on 020 3355 8747