Helping a global recruitment company reduce staff adminstration time & automate internal processes
PG Global are an international recruitment company who specialise in the oil, gas, energy and marine industries with global offices in London, Glasgow, Bergen, Singapore, California, Luanda and Valletta.
Their existing website failed to represent the growth of the business and with technology advancements they were looking to create a new multi-lingual user experience for both client and candidate.
The main brief was to plan and create a responsive recruitment portal that integrated with PG’s third party job platform. This would allow candidates to search and apply for available positions, whilst also being a professional presence to welcome prospects to review the company services and provide an easy to way to contact their relevant office.
PG were clear in their request to have the following delivered:
- Enable the website to function on Desktop, Mobile and tablet devices
- Staff to be able to update page content & upload electronic documents such as PDF’s
- Integrate with back office system to display latest available roles
- Allow candidates to submit CV’s online
- Integrate LinkedIn, Google Plus, Facebook & Twitter social media links
- Provide multi-ligual support for Chinese, Norweigan, Portuguese, and Spanish.
- Display regular industry news
Delivering An Experience For 2 Different Users
Targeting 2 types of user is always a challenge as we need to engage each of the users in the first few seconds of hitting the homepage of the site. So our early homepage visuals represented a hero that displayed both a client serving info box with call to action within the hero area alongside a job search feature for candidates job hunting.
To build the CMS for the team, we implemented WordPress and focused on how the multi-lingual features would function whilst most importantly liaised with Idibu (PG’s recruitment portal), this enabled us to implement XML feeds to ensure greater creative control over the look and feel or the visual results on the website as to implementing an iFrame. This ensured automatic posting from the Idibu system direct to the website without any manual processing. Building the CMS on WordPress also benefited the staff as the interface was quick to train and easy to use.
Email data capture and social integration was a key focus as many of the job listed were short-term contracts and staff would move around so keeping in touch socially or via email would ensure that had the first pick of the opportunities when available.
Creating a design that was understood in 5 different languages
Most of the PG site contains heavy visuals that represent those positions that are on offer. A photo can mean many things, but being able to visually see something is the same in any language. With the site providing multi-lingual features for 5 different languages along with various icons, we enabled the site easy to navigate to their desired language.
The homepage layout once again geared towards both client and candidates, we pulled in latest available positions, hot spots to a candidates specialist sector and also an industry driven news RSS feed, which kept the site up-to-date whilst minimising administration or maintenance from the PG team. To meet another requirement form the brief, we implemented a quick CV dropoff for candidates within the footer of every page – we also integrated the brochure to be downloaded from the footer too, to serve the clients
The responsive site had 3 main breakpoints implemented for mobile, tablet and the desktop views. The navigation was optimised on mobile to implement a click to call, on tablet this feature presented a click to email.
We also integrated a multi-level mobile off-canvas mobile navigation, trying to ensure a consistent experience on mobile as it is on desktop.
Finding The Right Job Fast
We wanted to display a variety of core information that from the listings page that users want to quickly see. Using the search or filter function, users can find jobs by country, industry or contract / permanent employment.
A prominent CV drop off area was implemented alongside a hot spot to encourage candidates to sign up to receive job updates which was integrated into Idibu, to allow automatic emails to be sent to once again reduce time and admin from the PG team.
All the content displayed on the individual job post page is pulled directly from Idibu’s XML feed, the data is then styled to coincide with the PG branding. Implementing social sharing was an important way to broadcast the positions by other candidates or staff.
We simplified the application process with a single click apply carrying the job id through to a short form which also enabled you to upload your C.V.
Finalising The Look & Feel
Along with the vacancy area our other goal was to showcase the services to potential clients, in creating various content page layouts we were able to present testimonials, services overview, office locations and service in detail page all of which were created responsive for the alternate devices.
Using Google Analytics Impact were able to record user activity for the new site as well as benchmarking upon some of the following dimensions:
Device Usage Stats, Top Page Content & Top Geographical areas of interest
From the use of integrating single click social follow features this has attributed to a significant rise in the overall social reach.
With this website redevelopment project Impact helped create multiple data capture areas on the site. Some of these included general contact enquiry leads through to candidate CV submissions alongside the introduction of Impact’s email marketing solution Impact Mailer.
Since going live the website has undergone split testing, creating additional content pages and providing an alternate homepage design. After initially creating the company brochure we’ve also now translated the English brochure into 8 different versions and these are now available to download from the website.
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