If you’re like most businesses, you already have Google Analytics. But are you actually using it to gain actionable insights? These 15 metrics allow you to dig deeper, allowing you to leverage the full power of the platform to improve your website and grow your business over time.
There are upsides and downsides to live chat; not every business will be able to take advantage of every positive aspect, and not every business will be able to evade every negative one. However, with proper preparation and knowledge on your side, you’ll be well-poised to make informed decisions about how to leverage the technology to your benefit.
Don’t just rely on your own words. Reviews and testimonials can play a powerful role in your conversion optimisation strategy. In this article, we cover everything from the basic strategy to specific ways you can integrate your audience’s voice into your website and conversion pages.
After spending so much time working on your website, it’s frustrating when you find out that many of your visitors are quickly leaving. Why are they doing this? And more importantly, what can you do to change it? With this guide, learn the most common reasons that people are leaving your site, and the simple fixes you can make to keep them around.