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To discuss your challenges, being able to see my screen I can demonstrate ideas and tactics to help reach your objectives.
Home / Case Studies / Launching in a multisite environment for a global business in 25 countries
Home / Case Studies / Launching in a multisite environment for a global business in 25 countries
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Launching in a multisite environment for a global business in 25 countries

Project Type
Website Build
Industry
Retail
A WordPress Multisite solution to create a suite of 25 sites, for a large global business.
View Website

Challenge & Objectives

Bakels Group are a global business specialising in baking ingredients. They have 24 local websites across their countries of operation, and their group site.

 

Bakels approached Impact Media, as their custom built CMS was outdated and no longer fit for purpose. It was difficult to update, and gave limited control to adapt and manage content. They wanted to migrate all 25 sites over to WordPress, due to its ease of use and scalability and needed an agency with proven expertise in WordPress web development.

Solution

With their specification and requirements gathered, it was clear that this was the perfect project for implementing WordPress Multisite, allowing the creation of a network of linked  global sites. This means that all of the sites share a single installation, making management and maintenance a more streamlined process.

Simplicity Of Use

The first phase of this project was to create their group website, which was to be the hub for their local sites within the multisite environment.

 

Their Group website acts as a top level window to their offering, highlighting their products, services, job vacancies, news stories and worldwide locations. 

 

 

We created a highly customised but user friendly backend, to provide the technical solutions to their unique requirements.

 

First and foremost was to address the pain points they had experienced with their previous CMS, so content management and simple page creation were a priority.

 

We gave them a pagebuilder that allowed the Bakels team to easily create attractive new pages, with all the elements needed at their fingertips.

 

For ultimate ease of use, we created a series of training videos for Bakels employees, and placed them in the backend, so they would have access to them anytime they needed.

Global Location & Suppliers Map

The Google Maps API was used to create the Bakels Worldwide page, creating an attractive and interactive index of their businesses and distributors across the globe, with links to their local sites. 

Bakels worldwide map feature

24 Country Specific Sites

Next was to create the suite of local sites, each tailored to the country of business, including expertly translated local languages. In some instances multiple languages were required, so we made use of WPML, which allows users to switch.

 

These sites share many features with the group site, but also have an array of additional custom functionality, including:

 

Frontend

 

  • Account area where users can register and save their favourite products and recipes
  • A Pinterest style insights page full of useful articles
  • A stockists locator
  • Dynamic search
  • A recipes area with advanced filters pulling in ingredients and important information on allergens, suitability for specialist diets and nutritional numbers
Bakels website pinterest style insights section

Backend

  • Spotlight Campaigns - allowing Bakels to create campaign landing pages
  • Dynamic PDF Creation on the fly
  • Advanced Product and Recipe Management
  • A library of training videos
Bakels website recipe pages

Multi-Device Bespoke Design

Mobile
Tablet
Desktop

Technology & Plugins

Besides WordPress Multisite, we implemented Gravity Forms for form data management and personalisation. These forms were also integrated with Campaign Manager for easy email list management.

 

We used the Google Maps API to create the global locations and stockist map. Whilst we used WPML to handle country sites which required the ability to switch between multiple languages. 



 

 

61%
Increase in Mobile Users
111%
Increase in Average Session Time
47%
Increase in Returning Visitors
15%
Reduction in Bounce Rate for Homepage
61%
Increase in Mobile Users
111%
Increase in Average Session Time
47%
Increase in Returning Visitors
15%
Reduction in Bounce Rate for Homepage

Results

Since launch the sites have been a great success, giving Bakels a highly customised solution, whilst providing them with ease of use and control over their content.

 

The Multisite solution means that any code pushes or updates only need to be carried out once for all sites, saving the client time and money.



Feedback
In migrating our 24 company websites to WordPress, Impact made the transition easy. Their technical know how and approach helped the group move from a restricted CMS to an easy to use website that allows each country to maintain their own unique version.
Michael Schofield
Marketing Manager
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Project Tags

Custom Build
WordPress Multisite
Custom Build
WordPress Multisite
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