Challenge & Objectives
After experiencing numerous issues with a website for another business, which used a pre-made theme and plugins, the business owner knew that he needed a more bespoke solution for Kedro.
Kedro wanted to invest in a custom solution built entirely around their business needs, and with integration with Bullhorn, the marketing leading recruitment system.
They sought various quotes from web development agencies, but chose Impact due to our process, which includes workshops, and wireframing before moving into design and build.
To stand out among their competitors, they wanted a professional and user friendly website, as many in their space have very outdated and difficult to navigate websites.
As part of our standard process, we carried out workshops to bring together key stakeholders, to truly understand the business and what they needed from their website. This also gave us an opportunity to understand certain compliance requirements for their industry.
With accompanying research we were also able to gain a clear understanding of their audience, and create personas for their user types and their needs. This would help guide the user journeys we would create through the site.
Wireframing & Design
We then mapped out the 10+ page templates for mobile and desktop, and provided wireframes and prototypes for the Kedro team, to feedback on and test. Once these were signed off, we moved on to visual design, making sure the site reflected the professionalism Kedro represent, without being a bland B2B site.
Custom Integration With Bullhorn
Kedro use Bullhorn to manage their roles and application process. It is the market leading recruitment system and it was vital that it integrate seamlessly with their new site. We created this integration, allowing the website and Bullhorn to talk and automate processes.
Tailored Role Search
We created a filtering system for roles to give a more tailored search experience for users, and on each role, we included key Kedro team members, to create a more personalised experience, through digital.
To create a more engaging experience, without sacrificing page load times, we employed simple animations. These create more visual interest, and make the site feel more finessed and professional.
Built To Scale
A core focus throughout this project was to create a website that was built to scale, We wanted the website to be able to grow with Kedro as they expand. Due to its custom development we are confident this website will support the business as it expands, and continue to provide their users with a great experience.
'A' Grade Speed & Performance
With every website we develop, speed and performance are always high on the agenda. This project was no different, with the new Kedro website scoring an ‘A’ grade on GTmetrix.
Technology & Plugins
Aside from WordPress multisite and WooCommerce, the website uses Gravity Forms to manage form data and personalisation, and is integrated with SagePay/Opayo for online payments.