Are you doing these 9 things with your Wordpress website ?

Are you doing these 9 things with your Wordpress website ?

Managing a Wordpress website can take time out of your day to keep maintained and healthy. Are you doing any of these 9 things in your Wordpress website ?

1. Updating your Wordpress Core Files and Plugins

Wordpress can be a beast at times and requires some regular TLC to keep it ticking.

Did you know there are over 46,000 plugins available for Wordpress ?

With all of these plugins leaves you vulnerable for nasty little hackers to find exploits in these and take advantage of trying to slow down or break your site.

A very strong recommendation is to check each week for new plugin releases and check their compatibility with other plugins as well as the latest stable release of Wordpress.

Keeping on top of this will reduce the chances of letting in the bad guys and fix any improvement to the plugins.

2. Optimising the loading time of your website

Did you know….

For every 1 second delay in page load time, conversion rates are decreased by 7% ?

So that’s less sales or leads to your business!

We live in busy times and don’t have time to be waiting for a simple page to load.

We need to do everything we can to reduce page loading time and much of this can start with optimising how your website loads.

See for yourself by entering your website into the following page speed tests:

Google Page Speed

GT Metrix


What to look out for when running tests:

  • Website Caching & CDN
    • Many website hosts should provide this facility to serve static content quicker.
  • Minifying Scripts
    • Where possible try to reduce the load of scripts by minification. (Please note that this is not always possible with 3rd party scripts loading that you don’t have control of.)
  • Optimising images
    • (more on this below)

One thing to keep in mind is not to become too concerned if your score is not 100.

In some cases depending on what 3rd party scripts are loading it may not be possible.

3. Optimising Images

You probably spend so much time finding the right images for your blog post & page content, right ?

You spend time resizing them ready for posting, but did you know that on many mobile devices your fantastic images could be deterring visitors from viewing all of your content because it takes longer to load ?

A simple solution we use at Impact is Smush it !

View Smush Plugin

Use this fancy plugin to help reduce image size but keep quality on your existing images and everything you upload moving forward.

4. Run regular tests

Have you run your own test on your important enquiry forms ? or tested the sales order process ?

When was the last sales or lead ?

As weird as it sounds but with the multitude of devices we have to access your website as well as required updates to run some things can break !

We recommend as a minimum to regularly test your main website features.

For example:

  • Sign up to your own newsletter
  • Buy one of your own products
  • Sign up to become a new paying member
  • Make sure you get that email with the download
  • Test the job application form
  • Check the language is still translating
  • Carry out that stockist search
  • Apply for your own job

5. Run regular security scans

In the past 5 years security threats have risen drastically with websites being attacked and hijacked all around the world.

Don’t think you have to be a big brand name to get attacked.

Your website could assist many bad guys with the ability to run scripts and malicious code for them without you even knowing!

So it is a good idea to protect yourself with choosing a good host that has the correct protection as well as running regular scans for infectious files.

(Yes, it is starting to sound like your old windows computer with Norton Antivirus or McAfee.)

We now need to carry out similar tasks for your website.

Some great 3rd party solutions we recommend are:

6. SSL Protection

If your website has a data capture form (which it should have !) then from October 2017 if your site is not protected by an SSL certificate it will be flagged as NOT SECURE by Google Chrome.

If you don’t have an SSL then the first thing to do would be speak to your current website host as they may have suitable solutions to offer which will be compatible with their setup.

Alternatively depending on the level of cover you require they can be obtained from many 3rd party companies such as:

7. Renew your paid plugins

As you may be aware, Wordpress uses plugins and many paid plugins in some cases.

The companies and developers who release these plugins spend further time and resources ensuring compatibility and security threats are overcome with releasing regular updates.

To benefit from these updates a regular payment is required (normally an annual payment) so please ensure you keep on top of this as outdated plugins could become problematic with the website if prolonged.

8. Take Regular Backups

Websites go down, they get problems and sometimes the quickest method of recovery to minimise any further downtime is to restore a website backup.

Some example cases of a website going down could be from:

  • Updating the Wordpress version
    • It decides to not play ball with the plugins
  • Updating a particular plugin
    • It again decides not to play ball with the other plugins or Wordpress
  • You update some code in the site

We recommend:

  • Taking a backup before updating anything (e.g Wordpress, Plugins, New Code)
  • Daily backups to be taken automatically of your website including database

Some great tools that can be used to backup and restore your website:

Furthermore, also speak to your website host as it may be an option they can provide with less hassle.

9. Who's got your back when sh*t hits the fan!

In many of the tasks set out above there can be times when things may not go to plan or further investigation may be required.

If this becomes the case who do you have on hand to assist you with additional support ?

We recommend having a company on hand for those sticky times to take the weight of your shoulders with other projects you are probably working on at the same time.

Worst case –

If in doubt, give Impact a shout ! 

If you struggle to get help then feel free to give Impact a shout on

020 3355 8747
(9am – 5pm Mon – Fri) or

Drop us a message

Did you know....

The Impact Media team help our clients save over

5 hours per week by:

  • Running regular website tests
  • Updating and maintaining the Wordpress core code
  • Updating and maintaining plugins
  • Paying the renewal fees on many plugins
  • Take regular backups
  • Manage 24 / 7 Website monitoring
  • Be on hand when sh*t hits the fan!

Want to know how Impact can support your Wordpress website ?

Find out more on our

Unlimited Support plans

by calling 020 3355 8747 or

Drop us a message

Lets Talk

Impact Media - Essex - Raising Money for Help the Heroes at Carrow Road Norwich

Be a Hero & Show Your Support

Playing football at the Home of Norwich City whilst raising money for Help for Heroes sounds a bit too good to be true...

Well our Client Regency Security have organised their annual charity football tournament and Impact Media FC have a team 🙂

Impact Media - Essex - Raising Money for Help the Heroes at Carrow Road Norwich

Help Us Win The Real Prize

This Sunday (14th May) team Impact are heading to Norwich to play in a charity fundraiser in aid of Help for Heroes. Regency Security who organise and run the tournament which started last year look to raise as much as they can in aid of Help for Heroes.

The tournament will include 10 years ranging from (us), Teams from various Regency Offices, Norwich’s Licensing Department, The British Army, Movo Insurance,  and staff from Norwich commercial team.

The teams are battling it out for the tournament trophy however the real prize here is the team who can raise as much money to best help the charity.

Entry is free to the day for anyone who wishes to attend and optional donations can be taken on door aswell as throughout the day.

We have a dedicated Just Giving page if you would like to show your support and help us win the trophy that counts 🙂

Visit Our Just Giving Page

Event Details

Date – Sunday 14th May
Time – 1pm – 7pm

Fee To Attend with a Free after party help at Bond Bar in Norwich City Centre.

Show Your Support

We’d love to see as many people on the day to make it feel like matchday and watch us and many others who are putting their bodies on the line (football is a very physical game, with lots of diving and play acting) having fun (most importantly) and raising some cash for a worthy cause.

Hope to see you Sunday.

Visit our Just Giving Page Here

For more info on attending or if you want to help raise money.
Call Martin for more info on 01268 858292.

Donate Now

Website Design for Essex Based Cleaning Company Deep Blue

Website Design for Essex Cleaning Company

Creating a new responsive website for Essex based cleaning business Deep Blue Cleaning.

After establishing a solid reputation in Essex for Oven cleaning and commercial office cleaning; DeepBlue knew that they had outgrown their existing holding website, Impact helped them move their website to the next step, through a Wordpress CMS allowing them to add and modify content internally.

Website Design for Essex Based Cleaning Company Deep Blue

Cleaning Up Their Act

DeepBlue are an Essex based cleaning business that’s been established since 2012 primarily providing oven cleaning, commercial office cleaning and carpet cleaning to homes and businesses around the Southend / Basildon area.

With a majority of their business coming directly through recommendation and social media, The DeepBlue team were looking at harnising some of their social media power by directing followers to their website to make their bookings / enquiries.

With Facebook before and after galleries the most engaging content on their page, having a centrally managed point where the team could now divert users was extremely benefical. Allowing users to browse through a gallery as to timeline photos took them from Facebook to active users on their website.

Working with DeepBlue since their launch, we have helped deliver their initial branding as well as other print design material and now a Wordpress powered website aswell as providing the team with relevant training in which to add and modify content / photos.

Got a similar project in mind?

Whatever your web, design, brand or marketing challenge, we’d love to hear about it.
Call Martin, our new business maestro on 01268 858292.

Request A Call Back

Impact Media sponsor Regency Security Charity Football Tournament 2016 at Carrow Road

Sponsoring Regency's Charity Football Tournament

We love to support our clients and what a better way to show our support than sponsoring a charity football tournament.

With 4 teams provided from Regency’s offices around the country the outsiders were the Police & Licensing department and medical core of the British Army… let battle commence.

Impact Media sponsor Regency Security Charity Football Tournament 2016 at Carrow Road

The Force Were Mighty

In May Impact were asked if they would sponsor a charity football tournament in aid of Help for Heroes and Norwich Community Sports Foundation, which was held at Carrow Road, home of Norwich City.

We sponsored Norfolk Police & Licensing (pictured) with our name stamped on a shirt we had high hopes for our guys in the group of 6. Each team played at each in a 15 minute game, with the two top teams playing in the final.

Regency were worried it was to be a Police vs the Army final, however they were soon enjoying themselves when they heard one of their 4 teams made the final, who were up against a strong team from the Army. Even better news was that in a dramatic penalty shootout the Regency North team won 5-4 to take home the tournament crown!

It was a really enjoyable day, with over £3,500 being made throughout the day for both Help for Heroes and Norwich Community Sports Foundation.

We are already looking forward to next year, where Regency look to grow the tournament by inviting other companies to enter a team; we have already got our names down for a space 🙂

If you want to learn more about the day please visit the Regency blog with a full news update.

Need to discuss your next project ?

Or fancy playing in our team next year?
Call Martin, our new business maestro on 01268 858292.

Request A Call Back

Putney & Sons Golf Day - Team Essex

Team Essex win Kennex Cup – First Round

Martin called up to play golf with Putney and Sons for their Essex v Kent 2 day event.

Having been carefully selected from the judging panel (only kidding) I took part in the 2 day golfing event held at Warley Park Golf Club in Brentwood.

Putney & Sons Golf Day - Team Essex

The Kennex Cup Comes Back To Essex

After several discussions between Essex based Putney and Sons and their Kent contacts there were times when they each suggested that they would succeed when challenged for a golf match.

Shortly after and now running into its second year the Kennex cup was formed in which a 2 day event is set. The first round is held on Essex Soil and the return leg on Kent.

Many slices, hooks, sidewinders and air shots were supplied by each team but the close of the weekend came down to a 1 point win overall.

It was also a great excuse to show the Kent team what Essex nightlife is like and being that we were in Brentwood it seemed rude not to take them to the popular TOWIE venue; Sugar Hut. OMG

The return match is booked in for October in which I will keep you posted on the outcome.

Play golf ? Need to discuss your next project ?

Let’s chat your project through over a round… or two 🙂
Call Martin, our new business maestro on 01268 858292.

Request A Call Back

Impact Media Support local Boxer in Charity Fight

Impact Sponsor Local Boxer for Charity Fight

Impact Media sponsor local boxer in charity fight

Impact showed their support for Local boxer Richie Robinson who fought in front of a sell out crowd to win by KO in the 1st round on the 20th February in Southend.

The fight was also screened on SkySports 4. Well done Rich, Anthony Joshua next?!


Impact Win 3 x IMA Awards

Award Winning Website Design

Hats off to us for landing 3 more IMA's Design Awards

We’re celebrating after being notified that Hanningfield Process Systems and Bakels Home Baking take home 3 web design awards in the Retail, Food / Beverage and Pharmaceutical award categories.

Retail (Best In Class) for Bakels Home Baking

The scores on the door were:

Design: 93
Content: 95
Feature Functionality: 100
Usability: 96
Standards Compliance: 98

Overall Score :482/500

Food / Beverage (Best In Class) for Bakels Home Baking

We also entered Bakels into the Food & Beverage Category too and it came up trumps in that category too 🙂

Design: 95
Content: 94
Feature Functionality: 100
Usability: 97
Standards Compliance: 99

Overall Score :485/500

Pharmaceutical (Outstanding Achievement) For Hanningfield

This is the second iteration of the Hanningfield website that we’ve helped to launch since 2007, the latest version scored 478/500.

Design: 92
Content: 95
Feature Functionality: 100
Usability: 95
Standards Compliance: 96

Overall Score :478/500

Winning awards is not just to massage our egos but to ensure our team retain the highest standards in quality, so we’re always keen to enter and of course always keen to win 🙂