A new service has come to light further linking Google AdWords with Google Analytics and meaning that you can now import your Analytics Goals into your AdWords Account.
Goals are the primary measurement of a desired action on a website including:
• Page views
• Contact requests
• Email registrations
• Making a purchase
• Adding product to shopping cart
Historically, AdWords users have had to navigate backwards and forwards between Google AdWords and Google Analytics to track conversions and goals. Now you can import your Analytics Goals into your AdWords Account and track all conversion types in one place down to keyword and ad variant level.
An additional benefit of importing your Goals is that they can also be used with the Conversion Optimiser Tool, which can help you get more conversions from your AdWords Account. Note that Conversion Optimiser is only available for advertisers who have received at least 30 conversions in the last 30 days.
Step by step instructions on linking Google Analytics Goals with Google AdWords can be found on the Google AdWords blog.
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This certainly is a useful addition Google have made which pushes them way ahead of Yahoo and MSN for their PPC functionality!
Gavin Turley
e-inbusiness.co.uk